Campaign India Team
Mar 11, 2023

Emvies 2023: Wavemaker retains 'Agency of the Year'

Mondelez India won the ‘Client of the Year’ accolade

Emvies 2023: Wavemaker retains 'Agency of the Year'
Wavemaker retained the ‘Media Agency of the Year’ title at The Advertising Club’s Emvies 2023 which were held in Mumbai on 10 March. The awards celebrated innovative, strategy-led, integrated and research-driven campaigns from the past year. 
 
The agency bagged a Grand Emvie, 18 Gold, 21 Silver and 26 Bronze metals to end with a tally of 630 points. 
 
The Grand Emvie was for Mondelez India Foods’ Cadbury Celebrations’ ‘Not Just a Cadbury Ad’ in the ‘Best Media Innovation: Best use of influencer marketing for a brand’ category. The entry also bagged nine Gold Emvies. 
 
Wavemaker also won four Gold metals for Cadbury Dairy Milk Silk's 'Silk Secret Messages', two Gold metals were bagged for Netflix India's Money Heist - India Bole 'Bella Ciao' - Jaldi Aao. It also won a Gold metal each for Cadbury Dairy Milk's 'Proud sponsors of the ground staff', Netflix India's 'From The Upside Down' and Cadbury Dairy Milk's #GoodLuckGirls campaigns. 
 
Mondelez India Foods was awarded the ‘Media Client of the Year’ accolade with 15 Gold, 11 Silver and 17 Bronze metals. 
 
Mindshare finished second among the agencies with a total of 340 points which included six Gold, 19 Silver and 12 Bronze metals. 
 
It won Gold Emvies for Boost’s 'Stamina Meter - On The Rise', Upstox Ke Saath Investment Start Karke Dekho (Start investing with Upstox), WhatsApp’s 'Stems Privacy Concern', Pepsi’s World's 'First Heist', Boost’s '#GameStaminaKa - Breaking Gender Barriers in Gaming' and Hindustan Unilever’s 'Cracking deal-ightful experiences' campaign. 
 
EssenceMediacom was the third most awarded agency with four Gold, one Silver, and six Bronze Emvies. Two of the Gold wins were for Google’s 'Search For Change' campaign. It also won a Gold each for Whisper India’s 'The Missing Chapter' and Ariel’s 'Share The Load' campaign. 
 
Kinnect also bagged a Gold. This came for Bausch & Lomb’s ‘How Bausch + Lomb's '#LookOfLove advocated for unbiased and unprejudiced love’ campaign. The agency also bagged a Silver. 
 
01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene
SNO Company Brand Title Client Company Name G/S/B
1 EssenceMediacom Whisper India The Missing Chapter Procter & Gamble GOLD
2 Madison Media Livon Serum LIVON - Your one stop destination for Hairstyling Marico Ltd. SILVER
           
02. Best Media Strategy - Consumer Products - Beverages and drinks
SNO Company Brand Title Client Company Name G/S/B
1 Lodestar UM GCMMF (Amul)   Gujarat Cooperative Milk Marketing Federation Ltd. SILVER
2 Wavemaker Cadbury Bournvita Get the message Mondelez India Foods Pvt. Ltd. BRONZE
3 Mindshare Boost   Hindustan Unilever Limited BRONZE
4 EssenceMediacom Sprite Bringing 'Thand' Back in Summers 2022 Coca-Cola India Private Limited BRONZE
           
03. Best Media Strategy - Consumer Products - Confectionary and food
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Dairy Milk Silk Silk Secret Messages Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad- 2 Mondelez India Foods Pvt. Ltd. GOLD
3 Wavemaker Cadbury Perk Perk Disclaimers Mondelez India Foods Pvt. Ltd. SILVER
4 Wavemaker Cadbury Dairy Milk Hate is Unskippable Mondelez India Foods Pvt. Ltd. BRONZE
5 Lodestar UM GCMMF (Amul)   Gujarat Cooperative Milk Marketing Federation Ltd. BRONZE
           
04. Best Media Strategy - Consumer Products - Others
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Castrol MECHANIC TO SUPER MECHANIC Castrol India Pvt. Ltd. SILVER
2 Mindshare Sunlight Tantir Rong Hindustan Unilever Limited SILVER
3 Wavemaker Men of Platinum Hitting a 6 with KL Rahul Platinum Guild India Pvt. Ltd. BRONZE
4 Wavemaker Matrix 200K Hairdressers engaged via O + O"}" style="border-right-style: solid; border-right-color: rgb(0, 0, 0); border-bottom-style: solid; border-bottom-color: rgb(0, 0, 0); overflow: hidden; padding: 0px 3px; vertical-align: middle; overflow-wrap: break-word;"> Matrix M-day :World’s largest professional hairdressing connect with > 200K Hairdressers engaged via O + O Loreal India BRONZE
           
05. Best Media Strategy - Consumer Durables - Tech Products
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Upstox   RKSV Securities India Pvt. Ltd. GOLD
2 Lodestar UM Spotify ‘How Spotify enabled 1 Cr. Music listeners to overcome their fear of Onboarding’ Spotify India BRONZE
           
06. Best Media Strategy - Consumer Durables – Other Products
SNO Company Brand Title Client Company Name G/S/B
1 Madison Media Asian Paints Royale Glitz The Spotlight of India! Asian Paints Ltd. SILVER
2 Madison Media Asian Paints Ace & Tractor Sparc Emulsion Budget Wala Paint Asian Paints Ltd. BRONZE
           
07. Best Media Strategy - Services
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Meesho   Meesho SILVER
2 Mindshare Upstox   RKSV Securities India Pvt. Ltd. BRONZE
3 EssenceMediacom Google Search Google Search Voice - Search For Change Google India BRONZE
           
08. Best Media Strategy - Media
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Netflix India #SƂUᴉɥʇɹƎƂUɐɹʇS- From The Upside Down Netflix India GOLD
2 EssenceMediacom Google Search Google Search Voice - Search For Change Google India GOLD
3 Wavemaker Netflix India Kota Factory - Life #OutOfSyllabus Netflix India SILVER
4 Wavemaker Netflix India Navarasa - 9 days, 9 emotions Netflix India BRONZE
           
09. Best Digital Strategy
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad- 2 Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Cadbury Dairy Milk Silk Silk Secret Messages Mondelez India Foods Pvt. Ltd. GOLD
3 Wavemaker Netflix India Money Heist - INDIA BOLE "BELLA CIAO" - JALDI AAO Netflix India SILVER
4 Mindshare KFC FIRST EVER GAMING REALITY SHOW Yum! Restaurants India Pvt. Ltd. SILVER
5 Wavemaker Netflix India Navarasa - 9 days, 9 emotions Netflix India SILVER
6 Mindshare UltraTech Cement   UltraTech Cement Limited SILVER
7 Wavemaker Cadbury 5 Star   Mondelez India Foods Pvt. Ltd. BRONZE
8 Wavemaker Cadbury Perk Perk Disclaimers Mondelez India Foods Pvt. Ltd. BRONZE
9 Wavemaker Cadbury 5 Star   Mondelez India Foods Pvt. Ltd. BRONZE
10 Wavemaker Netflix India Winning With Memes - The Netflix Story Netflix India BRONZE
           
10. Best Media Innovation : Television
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Dairy Milk Proud sponsors of the Ground Staff Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Netflix India MAI - Priya Meets the Original Priya Netflix India BRONZE
           
11.Best Media Innovation : Print - Dailies & Magazines
SNO Company Brand Title Client Company Name G/S/B
1 mSix&Partners SonyLIV Please pay attention, it is Rocket Science Culver Max Entertainment Private Limited SILVER
2 Wavemaker Netflix India Money Heist - INDIA BOLE "BELLA CIAO" Netflix India SILVER
3 Wavemaker Cadbury Dairy Milk Silk Silk Secret Messages Mondelez India Foods Pvt. Ltd. BRONZE
4 EssenceMediacom Britannia   Britannia Industries Limited BRONZE
           
12.Best Media Innovation : Out of Home & Ambient Media
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Dairy Milk Silk Silk Secret Messages Mondelez India Foods Pvt. Ltd. GOLD
           
13.Best Media Innovation : Cinema
SNO Company Brand Title Client Company Name G/S/B
1 Mindshare Kwality Walls Trixy Cinegame - 3 Layers of Fun Hindustan Unilever Limited SILVER
           
14. Best Media Innovation – Audio
SNO Company Brand Title Client Company Name G/S/B
1 DDB Mudra Group GULF Superfleet Gulf Superfleet Surakshabandhan Season 3 Gulf Oil Lubricants India Limited BRONZE
           
15. Best Media Innovation : Digital – Search
SNO Company Brand Title Client Company Name G/S/B
1 Omnicom Media Group Tata Motors How Tata Motors doubled its sale via online channels in 12 months! Tata Motors BRONZE
           
16. Best Media Innovation : Digital – Social Media
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad- 2 Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Cadbury Dairy Milk Silk Silk Secret Messages Mondelez India Foods Pvt. Ltd. SILVER
3 Wavemaker Cadbury Bournvita Get the message Mondelez India Foods Pvt. Ltd. SILVER
4 Omnicom Media Group Johnnie Walker SPOTTED: A MYSTERIOUS 'WALKER' IN THE SKIES OF GOA! United Spirits Limited SILVER
5 Wavemaker Cadbury Dairy Milk Madbury - Making your own Cadbury Dairy Milk Mondelez India Foods Pvt. Ltd. BRONZE
           
17. Best Media Innovation : Digital – Mobile / hand held devices
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad- 2 Mondelez India Foods Pvt. Ltd. GOLD
2 Mindshare Bru 'Aanandam Aarambam' - Happiness starts with a cup of Bru! Hindustan Unilever Limited SILVER
3 Lodestar UM Spotify Wrapped Spotify India SILVER
4 Mindshare Upstox Demystifying Stock Trading through Cricket! RKSV Securities India Pvt. Ltd. SILVER
5 Wavemaker Netflix India Haseen Dillruba - Aashiqana ya Kaatilana Netflix India BRONZE
6 Mindshare Sunlight Tantir Rong Hindustan Unilever Limited BRONZE
           
18. Best Media Innovation : Digital – Display
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Oreo Say It With Oreo - Helped stay connected Online & Offline Mondelez India Foods Pvt. Ltd. SILVER
2 Wavemaker Luminous Power Technologies Pvt. Ltd. Luminous Bijli Gul Luminous Power Technologies Private Limited SILVER
3 Wavemaker Cadbury Dairy Milk Silk Silk Secret Messages Mondelez India Foods Pvt. Ltd. BRONZE
           
19. Best Media Innovation : Digital – Video
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad- 2 Mondelez India Foods Pvt. Ltd. GOLD
2 Wavemaker Cadbury Dairy Milk Cadbury Dairy Milk: #Good Luck Girls Mondelez India Foods Pvt. Ltd. GOLD
3 Mindshare Bru 'Aanandam Aarambam' - Happiness starts with a cup of Bru! Hindustan Unilever Limited SILVER
4 Wavemaker Cadbury Dairy Milk Silk Silk Secret Messages Mondelez India Foods Pvt. Ltd. SILVER
5 Mindshare Upstox Demystifying Stock Trading through Cricket! RKSV Securities India Pvt. Ltd. BRONZE
           
20. Best Media Innovation : Digital – Multiple Platform
SNO Company Brand Title Client Company Name G/S/B
1 Wavemaker Cadbury Celebrations Not Just a Cadbury Ad- 2 Mondelez India Foods Pvt. Ltd. GOLD
2 Mindshare Boost   Hindustan Unilever Limited SILVER
3 Wavemaker Cadbury Dairy Milk Silk Silk Secret Messages Mondelez India Foods Pvt. Ltd. SILVER
4 Wavemaker Cadbury Dairy Milk Hate is Unskippable Mondelez India Foods Pvt. Ltd. BRONZE
5 Wavemaker Cadbury Bournvita Get the message Mondelez India Foods Pvt. Ltd. BRONZE
6 Wavemaker Cadbury 5 Star   Mondelez India Foods Pvt. Ltd. BRONZE
           
21. Best Media Innovation : Digital – Voice
SNO Company Brand Title Client Company Name G/S/B
1 Dentsu Creative KFC INDIA Howzzat!! -Shout to win big discounts on the KFC App. Yum! Restaurants India Pvt. Ltd. SILVER
           
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
SNO Company Brand Title Client Company Name G/S/B
1
Source:
Campaign India

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