Emvies 2023: Wavemaker retains 'Agency of the Year'

Mondelez India won the ‘Client of the Year’ accolade

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Emvies 2023: Wavemaker retains 'Agency of the Year'

Wavemaker retained the ‘Media Agency of the Year’ title at The Advertising Club’s Emvies 2023 which were held in Mumbai on 10 March. The awards celebrated innovative, strategy-led, integrated and research-driven campaigns from the past year.

The agency bagged a Grand Emvie, 18 Gold, 21 Silver and 26 Bronze metals to end with a tally of 630 points.

The Grand Emvie was for Mondelez India Foods’ Cadbury Celebrations’ ‘Not Just a Cadbury Ad’ in the ‘Best Media Innovation: Best use of influencer marketing for a brand’ category. The entry also bagged nine Gold Emvies.

Wavemaker also won four Gold metals for Cadbury Dairy Milk Silk's 'Silk Secret Messages', two Gold metals were bagged for Netflix India's Money Heist - India Bole 'Bella Ciao' - Jaldi Aao. It also won a Gold metal each for Cadbury Dairy Milk's 'Proud sponsors of the ground staff', Netflix India's 'From The Upside Down' and Cadbury Dairy Milk's #GoodLuckGirls campaigns.

Mondelez India Foods was awarded the ‘Media Client of the Year’ accolade with 15 Gold, 11 Silver and 17 Bronze metals.

Mindshare finished second among the agencies with a total of 340 points which included six Gold, 19 Silver and 12 Bronze metals.

It won Gold Emvies for Boost’s 'Stamina Meter - On The Rise', Upstox Ke Saath Investment Start Karke Dekho (Start investing with Upstox), WhatsApp’s 'Stems Privacy Concern', Pepsi’s World's 'First Heist', Boost’s '#GameStaminaKa - Breaking Gender Barriers in Gaming' and Hindustan Unilever’s 'Cracking deal-ightful experiences' campaign.

EssenceMediacom was the third most awarded agency with four Gold, one Silver, and six Bronze Emvies. Two of the Gold wins were for Google’s 'Search For Change' campaign. It also won a Gold each for Whisper India’s 'The Missing Chapter' and Ariel’s 'Share The Load' campaign.

Kinnect also bagged a Gold. This came for Bausch & Lomb’s ‘How Bausch + Lomb's '#LookOfLove advocated for unbiased and unprejudiced love’ campaign. The agency also bagged a Silver.

01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	EssenceMediacom	Whisper India	The Missing Chapter	Procter & Gamble	GOLD
2	Madison Media	Livon Serum	LIVON - Your one stop destination for Hairstyling	Marico Ltd.	SILVER

02. Best Media Strategy - Consumer Products - Beverages and drinks
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Lodestar UM	GCMMF (Amul)		Gujarat Cooperative Milk Marketing Federation Ltd.	SILVER
2	Wavemaker	Cadbury Bournvita	Get the message	Mondelez India Foods Pvt. Ltd.	BRONZE
3	Mindshare	Boost		Hindustan Unilever Limited	BRONZE
4	EssenceMediacom	Sprite	Bringing 'Thand' Back in Summers 2022	Coca-Cola India Private Limited	BRONZE

03. Best Media Strategy - Consumer Products - Confectionary and food
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Cadbury Dairy Milk Silk	Silk Secret Messages	Mondelez India Foods Pvt. Ltd.	GOLD
2	Wavemaker	Cadbury Celebrations	Not Just a Cadbury Ad- 2	Mondelez India Foods Pvt. Ltd.	GOLD
3	Wavemaker	Cadbury Perk	Perk Disclaimers	Mondelez India Foods Pvt. Ltd.	SILVER
4	Wavemaker	Cadbury Dairy Milk	Hate is Unskippable	Mondelez India Foods Pvt. Ltd.	BRONZE
5	Lodestar UM	GCMMF (Amul)		Gujarat Cooperative Milk Marketing Federation Ltd.	BRONZE

04. Best Media Strategy - Consumer Products - Others
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Mindshare	Castrol	MECHANIC TO SUPER MECHANIC	Castrol India Pvt. Ltd.	SILVER
2	Mindshare	Sunlight	Tantir Rong	Hindustan Unilever Limited	SILVER
3	Wavemaker	Men of Platinum	Hitting a 6 with KL Rahul	Platinum Guild India Pvt. Ltd.	BRONZE
4	Wavemaker	Matrix	200K Hairdressers engaged via O + O"}" style="border-right-style: solid; border-right-color: rgb(0, 0, 0); border-bottom-style: solid; border-bottom-color: rgb(0, 0, 0); overflow: hidden; padding: 0px 3px; vertical-align: middle; overflow-wrap: break-word;"> Matrix M-day :World’s largest professional hairdressing connect with > 200K Hairdressers engaged via O + O	Loreal India	BRONZE

05. Best Media Strategy - Consumer Durables - Tech Products
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Mindshare	Upstox		RKSV Securities India Pvt. Ltd.	GOLD
2	Lodestar UM	Spotify	‘How Spotify enabled 1 Cr. Music listeners to overcome their fear of Onboarding’	Spotify India	BRONZE

06. Best Media Strategy - Consumer Durables – Other Products
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Madison Media	Asian Paints Royale Glitz	The Spotlight of India!	Asian Paints Ltd.	SILVER
2	Madison Media	Asian Paints Ace & Tractor Sparc Emulsion	Budget Wala Paint	Asian Paints Ltd.	BRONZE

07. Best Media Strategy - Services
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Mindshare	Meesho		Meesho	SILVER
2	Mindshare	Upstox		RKSV Securities India Pvt. Ltd.	BRONZE
3	EssenceMediacom	Google Search	Google Search Voice - Search For Change	Google India	BRONZE

08. Best Media Strategy - Media
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Netflix India	#SƂUᴉɥʇɹƎƂUɐɹʇS- From The Upside Down	Netflix India	GOLD
2	EssenceMediacom	Google Search	Google Search Voice - Search For Change	Google India	GOLD
3	Wavemaker	Netflix India	Kota Factory - Life #OutOfSyllabus	Netflix India	SILVER
4	Wavemaker	Netflix India	Navarasa - 9 days, 9 emotions	Netflix India	BRONZE

09. Best Digital Strategy
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Cadbury Celebrations	Not Just a Cadbury Ad- 2	Mondelez India Foods Pvt. Ltd.	GOLD
2	Wavemaker	Cadbury Dairy Milk Silk	Silk Secret Messages	Mondelez India Foods Pvt. Ltd.	GOLD
3	Wavemaker	Netflix India	Money Heist - INDIA BOLE "BELLA CIAO" - JALDI AAO	Netflix India	SILVER
4	Mindshare	KFC	FIRST EVER GAMING REALITY SHOW	Yum! Restaurants India Pvt. Ltd.	SILVER
5	Wavemaker	Netflix India	Navarasa - 9 days, 9 emotions	Netflix India	SILVER
6	Mindshare	UltraTech Cement		UltraTech Cement Limited	SILVER
7	Wavemaker	Cadbury 5 Star		Mondelez India Foods Pvt. Ltd.	BRONZE
8	Wavemaker	Cadbury Perk	Perk Disclaimers	Mondelez India Foods Pvt. Ltd.	BRONZE
9	Wavemaker	Cadbury 5 Star		Mondelez India Foods Pvt. Ltd.	BRONZE
10	Wavemaker	Netflix India	Winning With Memes - The Netflix Story	Netflix India	BRONZE

10. Best Media Innovation : Television
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Cadbury Dairy Milk	Proud sponsors of the Ground Staff	Mondelez India Foods Pvt. Ltd.	GOLD
2	Wavemaker	Netflix India	MAI - Priya Meets the Original Priya	Netflix India	BRONZE

11.Best Media Innovation : Print - Dailies & Magazines
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	mSix&Partners	SonyLIV	Please pay attention, it is Rocket Science	Culver Max Entertainment Private Limited	SILVER
2	Wavemaker	Netflix India	Money Heist - INDIA BOLE "BELLA CIAO"	Netflix India	SILVER
3	Wavemaker	Cadbury Dairy Milk Silk	Silk Secret Messages	Mondelez India Foods Pvt. Ltd.	BRONZE
4	EssenceMediacom	Britannia		Britannia Industries Limited	BRONZE

12.Best Media Innovation : Out of Home & Ambient Media
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Cadbury Dairy Milk Silk	Silk Secret Messages	Mondelez India Foods Pvt. Ltd.	GOLD

13.Best Media Innovation : Cinema
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Mindshare	Kwality Walls	Trixy Cinegame - 3 Layers of Fun	Hindustan Unilever Limited	SILVER

14. Best Media Innovation – Audio
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	DDB Mudra Group	GULF Superfleet	Gulf Superfleet Surakshabandhan Season 3	Gulf Oil Lubricants India Limited	BRONZE

15. Best Media Innovation : Digital – Search
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Omnicom Media Group	Tata Motors	How Tata Motors doubled its sale via online channels in 12 months!	Tata Motors	BRONZE

16. Best Media Innovation : Digital – Social Media
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Cadbury Celebrations	Not Just a Cadbury Ad- 2	Mondelez India Foods Pvt. Ltd.	GOLD
2	Wavemaker	Cadbury Dairy Milk Silk	Silk Secret Messages	Mondelez India Foods Pvt. Ltd.	SILVER
3	Wavemaker	Cadbury Bournvita	Get the message	Mondelez India Foods Pvt. Ltd.	SILVER
4	Omnicom Media Group	Johnnie Walker	SPOTTED: A MYSTERIOUS 'WALKER' IN THE SKIES OF GOA!	United Spirits Limited	SILVER
5	Wavemaker	Cadbury Dairy Milk	Madbury - Making your own Cadbury Dairy Milk	Mondelez India Foods Pvt. Ltd.	BRONZE

17. Best Media Innovation : Digital – Mobile / hand held devices
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Cadbury Celebrations	Not Just a Cadbury Ad- 2	Mondelez India Foods Pvt. Ltd.	GOLD
2	Mindshare	Bru	'Aanandam Aarambam' - Happiness starts with a cup of Bru!	Hindustan Unilever Limited	SILVER
3	Lodestar UM	Spotify	Wrapped	Spotify India	SILVER
4	Mindshare	Upstox	Demystifying Stock Trading through Cricket!	RKSV Securities India Pvt. Ltd.	SILVER
5	Wavemaker	Netflix India	Haseen Dillruba - Aashiqana ya Kaatilana	Netflix India	BRONZE
6	Mindshare	Sunlight	Tantir Rong	Hindustan Unilever Limited	BRONZE

18. Best Media Innovation : Digital – Display
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Oreo	Say It With Oreo - Helped stay connected Online & Offline	Mondelez India Foods Pvt. Ltd.	SILVER
2	Wavemaker	Luminous Power Technologies Pvt. Ltd.	Luminous Bijli Gul	Luminous Power Technologies Private Limited	SILVER
3	Wavemaker	Cadbury Dairy Milk Silk	Silk Secret Messages	Mondelez India Foods Pvt. Ltd.	BRONZE

19. Best Media Innovation : Digital – Video
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Cadbury Celebrations	Not Just a Cadbury Ad- 2	Mondelez India Foods Pvt. Ltd.	GOLD
2	Wavemaker	Cadbury Dairy Milk	Cadbury Dairy Milk: #Good Luck Girls	Mondelez India Foods Pvt. Ltd.	GOLD
3	Mindshare	Bru	'Aanandam Aarambam' - Happiness starts with a cup of Bru!	Hindustan Unilever Limited	SILVER
4	Wavemaker	Cadbury Dairy Milk Silk	Silk Secret Messages	Mondelez India Foods Pvt. Ltd.	SILVER
5	Mindshare	Upstox	Demystifying Stock Trading through Cricket!	RKSV Securities India Pvt. Ltd.	BRONZE

20. Best Media Innovation : Digital – Multiple Platform
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Wavemaker	Cadbury Celebrations	Not Just a Cadbury Ad- 2	Mondelez India Foods Pvt. Ltd.	GOLD
2	Mindshare	Boost		Hindustan Unilever Limited	SILVER
3	Wavemaker	Cadbury Dairy Milk Silk	Silk Secret Messages	Mondelez India Foods Pvt. Ltd.	SILVER
4	Wavemaker	Cadbury Dairy Milk	Hate is Unskippable	Mondelez India Foods Pvt. Ltd.	BRONZE
5	Wavemaker	Cadbury Bournvita	Get the message	Mondelez India Foods Pvt. Ltd.	BRONZE
6	Wavemaker	Cadbury 5 Star		Mondelez India Foods Pvt. Ltd.	BRONZE

21. Best Media Innovation : Digital – Voice
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Dentsu Creative	KFC INDIA	Howzzat!! -Shout to win big discounts on the KFC App.	Yum! Restaurants India Pvt. Ltd.	SILVER

22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
SNO	Company	Brand	Title	Client Company Name	G/S/B
1	Source: Campaign India Tags emvies 2023 wavemaker mondelez india foods agency of the year client of the year madison mindshare essencemediacom kinnect whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 Follow us Top news, insights and analysis every weekday Sign up for Campaign Bulletins Get news Most Read 1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone 2 Adobe launches ad making tool for small businesses 3 When Prime Video ads guess your mood before you watch 4 Razorpay hands over the mic, not the message 5 Kia's Sonet embarks on a journey of uncharted thrill 6 Blog: Har ghar tiranga made easier 7 Sister act: Raksha Bandhan ads drop the thali trope 8 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover 9 When clicks don’t cut it: Why Gen Z attention is the new advertising currency 10 Aura is not just another AI tool, it chases deadlines too Related Articles Advertising Mar 23, 2024 Campaign India Team Emvies 2024: Wavemaker retains 'Agency of the Year' ... Advertising May 22, 2025 Mitaksh Jain Wavemaker bags 19 awards at ABBY Awards 2025 Awards Nov 14, 2022 Campaign India Team Agency of the Year 2022: South Asia shortlists Advertising Aug 28, 2024 Campaign India Team Ogilvy and Moonshot shine at ninth IndIAA Awards Just Published Advertising 1 hour ago Campaign India Team Moves and wins: Week of 18 Aug Our weekly roundup of the latest appointments and account wins from Dept, and many more. Advertising 2 hours ago Vinita Bhatia Pipes get a punchline as Ashirvad by Aliaxis ... The company swaps product-heavy plumbing ads for humour and cultural hooks, aiming to stand out in a crowded $19.8 billion market. The Work 2 hours ago Campaign India Team Breaking the ice with stories that stick Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film. Digital 3 hours ago Dr Vikas Katoch AI won't kill SEO, but it will rewrite the rules As search diversifies across AI tools and formats, SEO evolves from a singular strategy to one of many discovery pathways. Become a Subscriber> LoginMy Account > Sign up to ourBulletins > Follow us Facebook X Youtube Linkedin RSS Privacy Policy / Terms & Conditions / Contact Us © Haymarket Media Ltd. Help and Information About us Feedback Newsletter Archive Newsletter Signup Site Map RSS Advertise Subscription Corporate Subscription Network Portfolio PRWeek Asia 40 Years Awards Agency of the Year Event Marketing Awards PR Awards Asia-Pacific Women Leading Change Awards Women To Watch Asia-Pacific 40 under 40 50 over 50 International Campaign Asia Campaign India Campaign Indonesia Campaign Japan 日本 Campaign China 中国 Campaign Canada Campaign US Campaign UK Campaign Middle East Campaign Turkey 分享到微信朋友圈打开微信，点击右上角的“＋”，使用“扫一扫”即可将网页分享到我的朋友圈。