01. Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
EssenceMediacom
Whisper India
The Missing Chapter
Procter & Gamble
GOLD
2
Madison Media
Livon Serum
LIVON - Your one stop destination for Hairstyling
Marico Ltd.
SILVER
02. Best Media Strategy - Consumer Products - Beverages and drinks
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Lodestar UM
GCMMF (Amul)
Gujarat Cooperative Milk Marketing Federation Ltd.
SILVER
2
Wavemaker
Cadbury Bournvita
Get the message
Mondelez India Foods Pvt. Ltd.
BRONZE
3
Mindshare
Boost
Hindustan Unilever Limited
BRONZE
4
EssenceMediacom
Sprite
Bringing 'Thand' Back in Summers 2022
Coca-Cola India Private Limited
BRONZE
03. Best Media Strategy - Consumer Products - Confectionary and food
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Cadbury Dairy Milk Silk
Silk Secret Messages
Mondelez India Foods Pvt. Ltd.
GOLD
2
Wavemaker
Cadbury Celebrations
Not Just a Cadbury Ad- 2
Mondelez India Foods Pvt. Ltd.
GOLD
3
Wavemaker
Cadbury Perk
Perk Disclaimers
Mondelez India Foods Pvt. Ltd.
SILVER
4
Wavemaker
Cadbury Dairy Milk
Hate is Unskippable
Mondelez India Foods Pvt. Ltd.
BRONZE
5
Lodestar UM
GCMMF (Amul)
Gujarat Cooperative Milk Marketing Federation Ltd.
BRONZE
04. Best Media Strategy - Consumer Products - Others
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Mindshare
Castrol
MECHANIC TO SUPER MECHANIC
Castrol India Pvt. Ltd.
SILVER
2
Mindshare
Sunlight
Tantir Rong
Hindustan Unilever Limited
SILVER
3
Wavemaker
Men of Platinum
Hitting a 6 with KL Rahul
Platinum Guild India Pvt. Ltd.
BRONZE
4
Wavemaker
Matrix
200K Hairdressers engaged via O + O"}" style="border-right-style: solid; border-right-color: rgb(0, 0, 0); border-bottom-style: solid; border-bottom-color: rgb(0, 0, 0); overflow: hidden; padding: 0px 3px; vertical-align: middle; overflow-wrap: break-word;"> Matrix M-day :World’s largest professional hairdressing connect with > 200K Hairdressers engaged via O + O
Loreal India
BRONZE
05. Best Media Strategy - Consumer Durables - Tech Products
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Mindshare
Upstox
RKSV Securities India Pvt. Ltd.
GOLD
2
Lodestar UM
Spotify
‘How Spotify enabled 1 Cr. Music listeners to overcome their fear of Onboarding’
Spotify India
BRONZE
06. Best Media Strategy - Consumer Durables – Other Products
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Madison Media
Asian Paints Royale Glitz
The Spotlight of India!
Asian Paints Ltd.
SILVER
2
Madison Media
Asian Paints Ace & Tractor Sparc Emulsion
Budget Wala Paint
Asian Paints Ltd.
BRONZE
07. Best Media Strategy - Services
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Mindshare
Meesho
Meesho
SILVER
2
Mindshare
Upstox
RKSV Securities India Pvt. Ltd.
BRONZE
3
EssenceMediacom
Google Search
Google Search Voice - Search For Change
Google India
BRONZE
08. Best Media Strategy - Media
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Netflix India
#SƂUᴉɥʇɹƎƂUɐɹʇS- From The Upside Down
Netflix India
GOLD
2
EssenceMediacom
Google Search
Google Search Voice - Search For Change
Google India
GOLD
3
Wavemaker
Netflix India
Kota Factory - Life #OutOfSyllabus
Netflix India
SILVER
4
Wavemaker
Netflix India
Navarasa - 9 days, 9 emotions
Netflix India
BRONZE
09. Best Digital Strategy
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Cadbury Celebrations
Not Just a Cadbury Ad- 2
Mondelez India Foods Pvt. Ltd.
GOLD
2
Wavemaker
Cadbury Dairy Milk Silk
Silk Secret Messages
Mondelez India Foods Pvt. Ltd.
GOLD
3
Wavemaker
Netflix India
Money Heist - INDIA BOLE "BELLA CIAO" - JALDI AAO
Netflix India
SILVER
4
Mindshare
KFC
FIRST EVER GAMING REALITY SHOW
Yum! Restaurants India Pvt. Ltd.
SILVER
5
Wavemaker
Netflix India
Navarasa - 9 days, 9 emotions
Netflix India
SILVER
6
Mindshare
UltraTech Cement
UltraTech Cement Limited
SILVER
7
Wavemaker
Cadbury 5 Star
Mondelez India Foods Pvt. Ltd.
BRONZE
8
Wavemaker
Cadbury Perk
Perk Disclaimers
Mondelez India Foods Pvt. Ltd.
BRONZE
9
Wavemaker
Cadbury 5 Star
Mondelez India Foods Pvt. Ltd.
BRONZE
10
Wavemaker
Netflix India
Winning With Memes - The Netflix Story
Netflix India
BRONZE
10. Best Media Innovation : Television
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Cadbury Dairy Milk
Proud sponsors of the Ground Staff
Mondelez India Foods Pvt. Ltd.
GOLD
2
Wavemaker
Netflix India
MAI - Priya Meets the Original Priya
Netflix India
BRONZE
11.Best Media Innovation : Print - Dailies & Magazines
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
mSix&Partners
SonyLIV
Please pay attention, it is Rocket Science
Culver Max Entertainment Private Limited
SILVER
2
Wavemaker
Netflix India
Money Heist - INDIA BOLE "BELLA CIAO"
Netflix India
SILVER
3
Wavemaker
Cadbury Dairy Milk Silk
Silk Secret Messages
Mondelez India Foods Pvt. Ltd.
BRONZE
4
EssenceMediacom
Britannia
Britannia Industries Limited
BRONZE
12.Best Media Innovation : Out of Home & Ambient Media
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Cadbury Dairy Milk Silk
Silk Secret Messages
Mondelez India Foods Pvt. Ltd.
GOLD
13.Best Media Innovation : Cinema
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Mindshare
Kwality Walls
Trixy Cinegame - 3 Layers of Fun
Hindustan Unilever Limited
SILVER
14. Best Media Innovation – Audio
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
DDB Mudra Group
GULF Superfleet
Gulf Superfleet Surakshabandhan Season 3
Gulf Oil Lubricants India Limited
BRONZE
15. Best Media Innovation : Digital – Search
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Omnicom Media Group
Tata Motors
How Tata Motors doubled its sale via online channels in 12 months!
Tata Motors
BRONZE
16. Best Media Innovation : Digital – Social Media
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Cadbury Celebrations
Not Just a Cadbury Ad- 2
Mondelez India Foods Pvt. Ltd.
GOLD
2
Wavemaker
Cadbury Dairy Milk Silk
Silk Secret Messages
Mondelez India Foods Pvt. Ltd.
SILVER
3
Wavemaker
Cadbury Bournvita
Get the message
Mondelez India Foods Pvt. Ltd.
SILVER
4
Omnicom Media Group
Johnnie Walker
SPOTTED: A MYSTERIOUS 'WALKER' IN THE SKIES OF GOA!
United Spirits Limited
SILVER
5
Wavemaker
Cadbury Dairy Milk
Madbury - Making your own Cadbury Dairy Milk
Mondelez India Foods Pvt. Ltd.
BRONZE
17. Best Media Innovation : Digital – Mobile / hand held devices
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Cadbury Celebrations
Not Just a Cadbury Ad- 2
Mondelez India Foods Pvt. Ltd.
GOLD
2
Mindshare
Bru
'Aanandam Aarambam' - Happiness starts with a cup of Bru!
Hindustan Unilever Limited
SILVER
3
Lodestar UM
Spotify
Wrapped
Spotify India
SILVER
4
Mindshare
Upstox
Demystifying Stock Trading through Cricket!
RKSV Securities India Pvt. Ltd.
SILVER
5
Wavemaker
Netflix India
Haseen Dillruba - Aashiqana ya Kaatilana
Netflix India
BRONZE
6
Mindshare
Sunlight
Tantir Rong
Hindustan Unilever Limited
BRONZE
18. Best Media Innovation : Digital – Display
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Oreo
Say It With Oreo - Helped stay connected Online & Offline
Mondelez India Foods Pvt. Ltd.
SILVER
2
Wavemaker
Luminous Power Technologies Pvt. Ltd.
Luminous Bijli Gul
Luminous Power Technologies Private Limited
SILVER
3
Wavemaker
Cadbury Dairy Milk Silk
Silk Secret Messages
Mondelez India Foods Pvt. Ltd.
BRONZE
19. Best Media Innovation : Digital – Video
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Cadbury Celebrations
Not Just a Cadbury Ad- 2
Mondelez India Foods Pvt. Ltd.
GOLD
2
Wavemaker
Cadbury Dairy Milk
Cadbury Dairy Milk: #Good Luck Girls
Mondelez India Foods Pvt. Ltd.
GOLD
3
Mindshare
Bru
'Aanandam Aarambam' - Happiness starts with a cup of Bru!
Hindustan Unilever Limited
SILVER
4
Wavemaker
Cadbury Dairy Milk Silk
Silk Secret Messages
Mondelez India Foods Pvt. Ltd.
SILVER
5
Mindshare
Upstox
Demystifying Stock Trading through Cricket!
RKSV Securities India Pvt. Ltd.
BRONZE
20. Best Media Innovation : Digital – Multiple Platform
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Wavemaker
Cadbury Celebrations
Not Just a Cadbury Ad- 2
Mondelez India Foods Pvt. Ltd.
GOLD
2
Mindshare
Boost
Hindustan Unilever Limited
SILVER
3
Wavemaker
Cadbury Dairy Milk Silk
Silk Secret Messages
Mondelez India Foods Pvt. Ltd.
SILVER
4
Wavemaker
Cadbury Dairy Milk
Hate is Unskippable
Mondelez India Foods Pvt. Ltd.
BRONZE
5
Wavemaker
Cadbury Bournvita
Get the message
Mondelez India Foods Pvt. Ltd.
BRONZE
6
Wavemaker
Cadbury 5 Star
Mondelez India Foods Pvt. Ltd.
BRONZE
21. Best Media Innovation : Digital – Voice
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Dentsu Creative
KFC INDIA
Howzzat!! -Shout to win big discounts on the KFC App.
Yum! Restaurants India Pvt. Ltd.
SILVER
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
SNO
Company
Brand
Title
Client Company Name
G/S/B
1
Campaign India
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The company swaps product-heavy plumbing ads for humour and cultural hooks, aiming to stand out in a crowded $19.8 billion market.
Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film.
As search diversifies across AI tools and formats, SEO evolves from a singular strategy to one of many discovery pathways.
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