Vinita Bhatia
Nov 26, 2025

Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy

As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.

Tristan Roy, president of Edelman's Integrated Solutions and Delivery.

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