In TV, you need to bet your company everyday

How many people in the media / advertising industry deal with financial investors on a regular basis? I’m not thinking here of clients but of investors in your business.Not many - I imagine and its a bloody good thing too.I’d say that because, apart from a few, the bulk of ‘ investment bankers’ don’t have a clue about how a TV media business works. They believe that the TV media business is like any other manufacturing business or a service where you buy at x and sell at y. The delta is the upside.

by Campaign India Team