"In time, Mediabrands to have implications for India," Lynn de Souza

Interpublic has created a media holding company structure called Mediabrands that will include its two media agencies Initiative and Universal McCann.  When Campaign India spoke to Lynn de Souza, chairman and CEO, Lintas Media Group (pictured), about the implications of the move in India, she said, "In time, yes, the creation of the new management entity Mediabrands would have implications for the Indian market as well. I cannot share any details with you at this point, though."

by Campaign India Team