IMC Advertising and ThreePercent Collective announce collaboration

IMC Advertising is a Kozhikode-based creative agency while ThreePercent Collective is a digital agency with its roots in Bengaluru

Nov 23, 2022 10:03:00 AM | Article | Campaign India Team

Advertising agency IMC Advertising which focuses primarily on print advertising has partnered with digital marketing agency ThreePercent Collective. The duo will work together in the advertising space. 
Through this collaboration, the agencies hope to increase their client base and expand their presence across India.
ThreePercent Collective was founded by Achuth Nair, Praveen Rao, and Pradeep Singh.
IMC Advertising is currently present in Kozhikode while ThreePercent Collective's office is in Bengaluru. Post this partnership, the duo plan to open offices in Mumbai, Delhi, Hyderabad, Chennai and Kolkata in this financial year.
CTP Ummerkutty, executive director, IMC Advertising, said, “IMC will become a full-fledged agency by expanding its expertise into the fields of digital advertising, marketing and public relations in collaboration with Three Percent Collective, one of the best agencies in the field of digital marketing. Digital advertising has emerged as a huge-growth segment. That’s why we have decided to expand our core expertise into the digital space."
Rao said, "We are delighted to join hands with IMC Advertising which has been designing and strategising advertising campaigns for big brands including Malabar Group. Brands jointly handled by both the agencies will be able to achieve better results through effective partnership.”
Nair and Singh added, “The partnership between the two companies is poised to make major strides in the fields of advertising and digital marketing."