Havas Media Group has announced a strategic partnership with IMC Advertising, a Kerala based agency. Havas wants to strengthen its footprint in South India through the deal.
IMC Advertising was the in-house agency of the Malabar Group. It has other clients which include Eham Digital, Neerayi Food Court and Cosmos Sports. It was founded in 2002 and is based Kozhikode (Calicut). It is led by A.V Bhanuprakash, managing director, Ummer Kutty C.T.P, executive director and M.P Ahammed, chairman.
As part of the deal, Havas Media Group will be handling the integrated media mandate of Malabar Gold and Diamonds and consolidating its presence in the south which currently comprises of brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group among others.
M. P. Ahammed, said, “We are delighted to partner with Havas Media Group. IMC Advertising’s strong regional presence in collaboration with Havas’ integrated media strengths and extensive global network will further strengthen our capabilities, equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond. This strategic alliance will also pave the path for the brand transformation we are undergoing at Malabar Gold and Diamond.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Kozhikode is a thriving business hub and there is immense growth potential in the south. Partnering with IMC Advertising is a strong strategic move to enhance & create a broader service offering in this region. We are confident that IMC’s expertise and proven success record will help capitalize on local businesses around the region. We look forward to a long and fulfilling partnership with them.”
Mohit Joshi, MD, Havas Media Group India, added, “IMC Advertising will give us the access to knowledge & understanding of the local market which will further bolster our operations in the south. This move represents a commitment to offer our clients a more efficient, competitive and meaningful marketing solution. We are also happy to take on the mandate of Malabar Gold & Diamonds, a global leader in its segment. We look forward to exploring many such new business opportunities in partnership with IMC Advertising.”