Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 01, 2008
"HumanKind is about understanding a brand's human purpose:" Green
Michelle Kristula Green, president, Leo Burnett Asia Pacific, has been closely involved with the agency's proprietory HumanKind approach towards brand building. Green, who was in the country recently, spoke to Campaign India on how the HumanKind approach is useful in decoding consumer behavior and also elaborated on live examples from Burnett's global and Indian roster of work that has been a result of this philosophy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Apr 25, 2012
Q&A: Leo Burnett's Arvind Sharma
Just Published
Advertising
2 days ago
When corporate chaos takes a day off
AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.
Marketing
2 days ago
EBITDA targets and vowel-free branding drive ...
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
3 days ago
Glam21 launches wedding campaign with Avneet Kaur ...
The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
3 days ago
Ikonic Professional partners Sahher Bambba for ...
The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.
