Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 01, 2008
"HumanKind is about understanding a brand's human purpose:" Green
Michelle Kristula Green, president, Leo Burnett Asia Pacific, has been closely involved with the agency's proprietory HumanKind approach towards brand building. Green, who was in the country recently, spoke to Campaign India on how the HumanKind approach is useful in decoding consumer behavior and also elaborated on live examples from Burnett's global and Indian roster of work that has been a result of this philosophy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Apr 25, 2012
Q&A: Leo Burnett's Arvind Sharma
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
19 minutes ago
MuscleBlaze launches long-form series spotlighting ...
MuscleBlaze’s new long-form content series focuses on authentic athlete journeys and reinforces the brand’s commitment to deeper fitness storytelling.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
27 minutes ago
Jewelbox launches campaign with Vaani Kapoor on ...
Jewelbox’s new campaign with Vaani Kapoor positions lab-grown diamond jewellery as a contemporary expression of self-love and personal style.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
30 minutes ago
Safety concerns and leadership gaps shape women’s ...
A new Spotify–YouGov study outlines key structural barriers affecting women working across India’s contemporary music ecosystem.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
38 minutes ago
Admatazz partners with BrandMusiq to expand sonic ...
A new partnership enables brands to embed distinctive sonic cues across high-volume digital formats and offline experiences.
