Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 01, 2008
"HumanKind is about understanding a brand's human purpose:" Green
Michelle Kristula Green, president, Leo Burnett Asia Pacific, has been closely involved with the agency's proprietory HumanKind approach towards brand building. Green, who was in the country recently, spoke to Campaign India on how the HumanKind approach is useful in decoding consumer behavior and also elaborated on live examples from Burnett's global and Indian roster of work that has been a result of this philosophy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
Apr 25, 2012
Q&A: Leo Burnett's Arvind Sharma
Just Published
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
1 day ago
Kingfisher Premium launches brand film for Tata WPL
The film highlights women’s cricket through energy, music and shared celebration.
Advertising
1 day ago
‘Posting Zero’ is just the tip of the iceberg
As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
1 day ago
Cinépolis India expands cinema advertising with ...
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Media
1 day ago
SAP appoints Maurishca Dsouza as senior industry ...
She will support go-to-market strategy, thought leadership and growth for media clients in India.
