Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 01, 2008
"HumanKind is about understanding a brand's human purpose:" Green
Michelle Kristula Green, president, Leo Burnett Asia Pacific, has been closely involved with the agency's proprietory HumanKind approach towards brand building. Green, who was in the country recently, spoke to Campaign India on how the HumanKind approach is useful in decoding consumer behavior and also elaborated on live examples from Burnett's global and Indian roster of work that has been a result of this philosophy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Apr 25, 2012
Q&A: Leo Burnett's Arvind Sharma
Just Published
Media
14 hours ago
Paramount launches hostile $104 billion cash bid to ...
Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
16 hours ago
Advertisers are watching Australia’s teen social ...
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Advertising
17 hours ago
Mirror, EMIs and the postponed dream of retirement
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
18 hours ago
India’s E&M industry projected to grow 7.8%: PWC
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
