Leo Burnett appoints Anirban Roy as CSO

Leo Burnett India, part of Publicis Groupe India, has appointed Anirban Roy as its new chief strategy officer. Roy will report directly to Amitesh Rao, CEO of Leo Burnett South Asia.

The move is aimed at reinforcing the agency's leadership amidst its significant growth trajectory in the Indian market.

With over 21 years of experience in the industry, Roy has a notable background working with leading organisations including Ogilvy, McCann, and Wieden & Kennedy, where he was most recently the head of strategy for India.

His strategic contributions have steered major brands like Amazon, Maggi, Jio 5G, Titan, BMW, Yum Foods, Coke, Sprite, and Bingo, earning accolades at platforms such as the Effies, Cannes, AMEs, and D&AD. Roy's insights have also been featured in respected publications like Campaign, WARC and the Economic Times.

Amitesh Rao commented on the appointment, sharing, "Bringing Anirban on board marks a significant milestone for Leo Burnett. His arrival enhances our strategic leadership, which is vital for our ongoing growth initiatives. Anirban's extensive experience, exceptional leadership qualities, and steadfast commitment to excellence will greatly benefit our brand partners and drive our new business growth plans."

Roy also expressed his enthusiasm about his new role: "Leo Burnett is a distinguished brand known for its top-tier talent and creative momentum, which has consistently achieved market-moving, award-winning work. The opportunity to work alongside such a stellar leadership team and an enviable client roster was a compelling draw for me. I look forward to driving fame and growth for the brands we serve."