HPCL has empanelled Leo Burnett, Mudra Communications and JWT to handle its communication across all media vehicles. The account size is estimated to be about Rs 30 crore according to industry sources.
“Top 10 agencies participated in the pitch,” said a source from HPCL. “There was an eligibility criterion to appear for the pitch. After that, the agencies were supposed to make pitch presentations on 2 or 3 brands based on the brief given to them,” added the source.
Look out for updates tomorrow