Advertising PR Marketing
Ravi Balakrishnan
Mar 14, 2024

How Uber India went local to zoom past its competitors

SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +91 22 69489600
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

10 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Related Articles

Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag
Advertising
Oct 08, 2024
Campaign India Team

Uber India’s Shroff duo campaign: Throwback vibes ...

Vivo’s Diwali ad reminds India what home feels like
Advertising
Oct 07, 2025
Campaign India Team

Vivo’s Diwali ad reminds India what home feels like

Cannes Contenders: FCB India’s playbook spans railways to rhetoric
Advertising
Jun 13, 2025
Campaign India Team

Cannes Contenders: FCB India’s playbook spans ...

Cannes Lions 2025: Watch the campaigns that struck Gold for India
Advertising
Jun 24, 2025
Campaign India Team

Cannes Lions 2025: Watch the campaigns that struck ...

Just Published

Winners of Agency of the Year 2025-South Asia announced
Awards
2 hours ago
Campaign India Team

Winners of Agency of the Year 2025-South Asia announced

See the complete winner list for the South Asia region in the 2025 Agency of the Year awards.

Omnicom's new structure: Here's who leads APAC
Advertising
15 hours ago
Nikita Mishra

Omnicom's new structure: Here's who leads APAC

Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.

How to be GEO-ready in 2026
Marketing
16 hours ago
Neeraj Sancheti

How to be GEO-ready in 2026

The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.

Senco Gold & Diamonds launches new wedding collection with Kiara Advani
Advertising
17 hours ago
Campaign India Team

Senco Gold & Diamonds launches new wedding ...

The campaign captures a bride's emotional journey as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression.