SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
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It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
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In an exclusive chat with Campaign, the former FCB global partner reveals his future plans, reaffirming that he has retired from the agency and not from advertising, per se.
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Capable of independently strategising, running, and optimising marketing campaigns with real-time data intelligence, it is engineered to perform the functions of a marketing team or agency.
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Talking to Campaign, Schbang's founder Harshil Karia explains the agency's strategic European play with its first global acquisition.
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