The Guardian has launched a brand campaign to showcase its open journalism and multiplatform credentials. The strapline, "The whole picture", was first used in the "points of view" Guardian campaign in 1986.
The TV, digital and print work is the first by Bartle Bogle Hegarty.
The TV ad aims to illustrate The Guardian’s new model of journalism through an ironic retelling of The Three Little Pigs fairy tale.
It was created by Matt Fitch and Mark Lewis, and directed by Ringan Ledwidge through Rattling Stick.