Campaign UK Team
Mar 08, 2012

Holiday catchup: The Guardian 'Three Little Pigs' TVC

Watch the TVC in case you've been too busy to catch it on the the social networks

Holiday catchup: The Guardian 'Three Little Pigs' TVC

The Guardian has launched a brand campaign to showcase its open journalism and multiplatform credentials. The strapline, "The whole picture", was first used in the "points of view" Guardian campaign in 1986.

The TV, digital and print work is the first by Bartle Bogle Hegarty.

The TV ad aims to illustrate The Guardian’s new model of journalism through an ironic retelling of The Three Little Pigs fairy tale.

It was created by Matt Fitch and Mark Lewis, and directed by Ringan Ledwidge through Rattling Stick.
 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

1 day ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

1 day ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

1 day ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.