The new Bond flick 'Skyfall' releases in November (as per IMDB), and if the London Olympics stunt and spot was the start of the buzz, it continues with the new Heineken campaign 'Crack The Case'.
According to Wieden + Kennedy Amsterdam, the creative agency behind the campaign, "Daniel Craig brings his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe." Replica James Bond film props were used throughout the film as a tribute to the franchise and fans alike. The soundtrack titled ‘Man Like That’ is written and performed by rising New Zealand musician Gin Wigmore.
On the digital campaign, the agency said, "The 'Crack the Case' interactive experience begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Bérénice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of gruelling tests will lead them to ‘Crack the Case’ whilst protecting its contents from ferocious villains."
While 'cracking' the case itself didn't seem that difficult (though maybe there's more to come), the visual effects and interactivity of the experience make it deserve the click of your mouse. The applet is embedded below.
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