Breaking the ice with stories that stick

In a world flooded with noise, opinions, and clutter, audio series platform Pocket FM, the world’s largest, is on a mission to inspire the nation through meaningful narratives. The latest chapter in its ‘India, Kuch Acha Suno’ campaign spotlights stories of the Indian Women’s Ice Hockey Team. 

Despite family resistance, societal pressure, and being mocked for playing “men’s sport,” each player faced her own challenges but never gave up. They eventually went to represent India and won a historic bronze at the Asia Cup. Their incredible journey—from frozen lakes in Ladakh to the international podium—now comes alive in ‘Sound of Courage’, a brand film launched by Pocket FM, as part of this campaign.

Set against the stark and stunning landscape of Ladakh, the film documents how these women braved societal resistance, inadequate gears, and freezing temperatures to chase a dream many deemed impossible. Often training in borrowed men’s gear, their story is one of courage, conviction, and unrelenting belief in themselves.

“Victory is born out of persistence,” says Tsewang Chuskit, captain of the Indian Women’s Ice Hockey Team. “Our journey was filled with doubt back home, but it was our association that believed in us and stood by us. Still, we chose to listen to our inner voice. ‘Sound of Courage’ reflects our truth—it’s a reminder that trusting yourself can change everything.”

She added that the team didn’t just win a medal, but made a statement. “Against all odds, we carved our own path, broke barriers, and proved that passion knows no boundaries. This Bronze at the IIHF Asia Cup isn’t just about the game — it’s about resilience, belief, and a dream that refused to die,” she stated.

Harjinder Singh ‘Jindi’, General Secretary, Ice Hockey Association of India and Member IIHF Asia Committee thanked the entire ice hockey family, including the players, parents, coaches, and support staff. You showed up when it was hard. Together, we turned every challenge into a stepping stone. We are more than a team — we are a movement,” she noted.

Vineet Singh, senior vice president and head of brand marketing—communications and partnerships at Pocket FM, shared, “In a world filled with noise and negativity, we want to shine a light on stories that inspire and uplift. ‘Sound of Courage’ is more than a film—it’s a tribute to every individual who’s ever dared to defy the odds and to the unheard stories that deserve to reach far and wide.” 

Padma Shri recipient Morup Namgyal has lent his voice to the video. The film features the players from India’s Women’s Ice Hockey team including Tsewang Chuskit, Sonam Angmo, Sonam Angmo (Kanji) Skarma Rinchen, Rinchen Dolma, Sherap Zangmo, Padma Chorol, Rigzin Yangdol, Dechen Dolker and Diskit C Angmo. 

With ‘Sound of Courage’, Pocket FM furthers its ‘India, Kuch Acha Suno’ movement—an initiative to amplify real stories that bring hope, pride, and purpose to every Indian ear. The film was conceptualised by Pocket Entertainment’s in-house creative team, which led the visualisation, direction, and production in collaboration with Black And White Films.

Campaign’s take: When the puck drops in Ladakh, it’s not just a game—it’s a clash between centuries of silence and a burst of unfiltered ambition. Pocket FM’s latest instalment of its India, Kuch Acha Suno campaign, Sound of Courage, swaps the boardroom podcast tone for something sharper: a visual and audio ode to the Indian Women’s Ice Hockey Team.

Shot against Ladakh’s stark winter canvas, the film tells how players—often in borrowed men’s gear—took their sport from frozen lakes to a bronze at the Asia Cup. Narrated by Padma Shri awardee Morup Namgyal, it doesn’t just retell matches, it drills into the cultural ice, unearthing resilience from a region often left off the nation’s sporting map.

The creative format—conceptualised in-house with Black And White Films—treats ice hockey less as an underdog sport and more as a metaphor for every woman who’s cut her own trail. Whether it is about a new mother regaining her stride or young girls brushing off jibes of having come fourth again on the scoreboard.

The story works for Pocket FM’s positioning: an antidote to the stream of formulaic self-help and doom-scrolling despair. It’s a reminder that in a saturated storytelling market, a sharp cultural hook and authentic voice can still slice through the noise—much like a hockey blade on fresh ice.