Campaign India Team
Aug 02, 2012

Hindi GEC Ratings: Sony closes gap on Star Plus in Week 30

Colors moves up to third place

Hindi GEC Ratings: Sony closes gap on Star Plus in Week 30

In Week 30, Star Plus dropped 11 GRPs, but continued to lead the Hindi GEC chart with 243 points.

Sony closed the gap on the leader with a seven GRP gain to 235.
 
Colors moved up one place to third, as its GRPs increased by 14 to reach 228.
 
Zee moved down one spot to fourth, but the channel witnessed a point's increase in its overall ratings, to end the week at 222.
 
Sab TV gained three GRPs to reach 132. 
 
Life OK gained six points to end with 107 GRPs.
 
Sahara One's ratings for the week decreased by one point compared from the previous week, as the channel ended with 41 GRPs.

Campaign India note: Viewership data sourced from TAM subscribers.

 

 

Source:
Campaign India

Related Articles

Just Published

20 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

21 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

1 day ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

1 day ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.