LISTEN to Balki on how the new Idea "idea" came to them. Balki, in an exclusive conversation with Campaign India's Payal Khandelwal, talks about the on-ground extensions of the new campaign, about Abhishek's possible new role in the extensions and on the team at Lowe that was behind the thought.
HEAR Balki on Idea's new campaign
LISTEN to Balki on how the new Idea "idea" came to them. Balki, in an exclusive conversation with Campaign India's Payal Khandelwal, talks about the on-ground extensions of the new campaign, about Abhishek's possible new role in the extensions and on the team at Lowe that was behind the thought.
