Vizeum, a part of the Dentsu Aegis Network, has announced its appointment as the media AoR for HDFC Bank, following a pitch process.
An agency statement said, “With its customer-centric focus, HDFC Bank has been constantly innovating in many areas and is looking at many new offerings and future growth. The appointment of Vizeum is seen to be in line with this.”
On the win, S Yesudas, managing director, Indian sub-continent, Vizeum, said, “We are delighted with this win. In a market cluttered with many ‘big’ names, we launched Vizeum five years ago. We work with our undying spirit, passion and commitment on each of our clients who trust us with their precious resources. This I believe attracts others to us. There can’t be a better proof of our pudding. Our clients are truly our ambassadors. We are delighted with our partnership with HDFC Bank and will strive to add them to that list within a very short span.”
He added that the business will be handled by the agency’s Mumbai office by Samarjit Rajkumar, EVP, Vizeum.