Havas Media Network India secures integrated mandate for Tata 1mg

Havas Media Network India has won the integrated mandate for Tata 1mg after a multi-agency pitch. The appointment covers strategy, planning and buying across digital and traditional media. The mandate will be jointly executed by PivotRoots, the digital-first agency within Havas Media Network India, and Havas Media India, which will manage the brand’s offline media duties.

Under this arrangement, PivotRoots will lead Tata 1mg’s digital brand marketing, including performance, content, and data-led communication, while Havas Media India will oversee media planning and buying across print, television, radio and cinema. The scope also includes below-the-line activity such as out-of-home, influencer programmes and experiential marketing.

The integrated structure aligns with Havas Media Network India’s intention to offer clients a single, cohesive marketing solution that combines digital depth with media scale. The win strengthens the network’s approach of connecting strategy and execution across multiple consumer touchpoints.

Gaurav Agarwal, co-founder, Tata 1mg, said the brand’s focus has been on making healthcare accessible, affordable and trusted for users across the country. Agarwal noted that while Tata 1mg operates as a digital-first platform, it is increasingly important to maintain a unified presence across both online and offline media. He added that as the company expands, it sought a partner capable of combining strong digital capabilities with broader media reach. Agarwal said Havas Media Network India, through the combined strengths of PivotRoots and Havas Media India, offers a blend of innovation, agility and consumer insight.

Mohit Joshi, CEO, Havas Media Network India, described the win as an important milestone for the group. Joshi said Tata 1mg has reshaped access to healthcare in India and expressed confidence in supporting the brand’s next phase of growth. He added that the group plans to use data-led strategy, advanced digital tools and its Meaningful Media philosophy to deliver measurable outcomes for Tata 1mg.

Shibu Shivanandan, CEO, PivotRoots, said digital remains central to Tata 1mg’s business model and noted the agency’s focus will be on strengthening the brand’s digital communication. Shivanandan said the team intends to apply martech solutions, data-driven creative approaches and precision-based targeting to enhance consumer engagement and bolster Tata 1mg’s position within India’s healthcare landscape.

Havas Media Network India has worked with several Tata Group companies over the years. This latest mandate further extends the group’s engagement with Tata brands and signals an ongoing commitment to building connected media solutions that support business growth.

The integrated model, combining PivotRoots’ digital expertise with Havas Media India’s traditional media capabilities, positions the network to deliver cohesive and measurable marketing outcomes for Tata 1mg at a time when healthcare brands are navigating rapid shifts in consumer behaviour and media consumption patterns.