Havas Media elevates Sanchita Roy as head of strategy
Had joined the agency last year as head of West India
Apr 22, 2021 04:27:00 AM | Article | Campaign India Team Share -
Havas Media Group India has elevated Sanchita Roy as head of strategy.
Roy joined the agency in 2020 as head of West India to manage operations of its Mumbai office from OMD. She will now be responsible for driving growth strategy for the agency. She will continue to report to Mohit Joshi, CEO, Havas Media Group, India.
Joshi said, “Havas Media Group India has won many new clients last year despite the slowdown and continues to keep the momentum this year too with many prestigious clients such as Dominos, CG Foods, Micromax and more. Our India offering is now a key contributor to the overall global pie and hence this is an important step towards strengthening our product portfolio. Sanchita’s vast experience as a strategist makes her a perfect fit for this role and further bolsters our leadership team.”
Roy said, “The last one year has been one of constant change across the world, especially so in the way consumers are interacting and engaging with brands. In my new role, the endeavour would be to understand these shifts and deliver meaningful media for our clients, using data, technology and content. I am excited about this opportunity and look forward to adding value and partnering Havas Media Group India in its new growth journey.”