Jack in the Box Worldwide (JITB) has announced the elevations of Harsh Shah and Suruchi Shetty.
Shah, who was previously business director, has been elevated as VP - business and growth. Shetty was director - strategy, and has been elevated as VP - strategy and analytics.
Shetty said, “Characterised by constant change, the digital platform mirrors the environment we are living in today and there can’t be a more challenging yet compelling space to be in. As I continue my association with Jack in the Box Worldwide in this new role, I look forward to moving the needle alongside the team by creating insightful and data-driven unadvertising strategies.”
Shah said, “The pandemic has been a catalyst to the digital boom in the Indian market, and the tables have already turned in favour of digital first brands. Great for us that we are digital natives, which puts us at the crux of this shift. I’m excited to take on this new role and welcome the additional challenges that motivate me to drive business and marketing impact with our talented teams.”
Along with the appointments, JITB has also announced a reposition. It has stated that it is aiming to primarily focus on supporting clients with its strategic capabilities.
Rishi Sen, managing partner, Jack in the Box Worldwide, said, “Consumers are evolving. Markets are adapting and we are lucky to be right in the middle of it. This process of creating something new every day is exciting as much as it is challenging. At Jack in the Box Worldwide, we have always been able to provide a first-mover advantage to our clients when it comes to adapting to the ever-changing digital landscape. With Suruchi’s mind married to data and strategy and Harsh’s deep knowledge of the cogs and gears of running brands and businesses, they were our obvious choice to lead JITB into the new tomorrow.”
Axon Alex, managing partner, Jack in the Box Worldwide, said, “As the lines between content and commerce continue to become blurry, brands need help to take a step back and identify the most effective user journeys. We are confident that Suruchi and Harsh will be able to help our clients with this clarity and elevate the value of our company’s services in the market”.