Puma India has announced the appointment of Harrdy Sandhu as brand ambassador. With this the singer, actor and former cricketer joins the Puma India family which includes Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara and Dutee Chand.
This partnership will see Sandhu engage with Puma's base of customers and create content. He will endorse the brand’s footwear, apparel and accessories.
Abhishek Ganguly, managing director, Puma India and Southeast Asia, said, “We are happy to have Harrdy Sandhu in the PUMA family. Harrdy has been a good friend of Puma and we have now combined this friendship into a partnership. As a brand, Puma has a strong commitment towards influences on culture. We want to connect and influence our target consumers through all forms of culture such as art, music and cinema along with sports. India is a music-loving nation and hence it is an important part of our dialogue in the country. This confluence of music, culture and sports makes Harrdy a perfect brand-fit and we are confident of a deeper engagement with India’s huge youth cohort with this partnership with him.”