Hansa Research and Ipsos have signed a Memorandum of Understanding (MOU) to jointly bid for the new Indian Readership Survey (IRS) contract that starts with IRS 2013.
Hansa Research has been conducting the IRS for the last nine years. This joint bid will combine Hansa’s experience of readership measurement in the Indian context with Ipsos’ global understanding of conducting readership surveys in 60 countries. Through the joint participation of these two entities, the two companies expect to make a strong and forward looking pitch for the new IRS contract.
Commenting on the development, Ashok Das, managing director, Hansa Research Group said, “We are happy and excited to work with Ipsos on this prestigious project, and hope to bring in a number of new ideas into the IRS."
Mick Gordon, chief executive officer of Ipsos in India, added, “We hope we can persuade RSCI that our combination will be a very big plus for the industry. Ipsos measures readership in more than 60 countries around the world and were the first to use CAPI and DS-CAPI in readership measurement. We believe we can add significant value to Hansa's on-ground experience in India.”