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Aug 14, 2008
Hakuhodo Percept bags Hindware's creative business
Hakuhodo Percept has won the creative duties of Hindustan Sanitaryware & Industries (Hindware) following a multi-agency pitch. The size of the business is estimated to be Rs 15-20 crores.The pitch involved agencies like McCann Erickson, Everest, Confluence and the incumbent agency - Modus. The creative pitch, which took place in June, involved re-crafting of the brand proposition of Hindware.
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