Campaign India Team
Aug 14, 2008

Hakuhodo Percept bags Hindware's creative business

Hakuhodo Percept has won the creative duties of Hindustan Sanitaryware & Industries (Hindware) following a multi-agency pitch. The size of the business is estimated to be Rs 15-20 crores.The pitch involved agencies like McCann Erickson, Everest, Confluence and the incumbent agency - Modus. The creative pitch, which took place in June, involved re-crafting of the brand proposition of Hindware. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

16 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

17 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

17 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.