Campaign India Team
Jan 18, 2011

Groupon acquires

SoSasta will now be re-branded Groupon India

Groupon acquires

International collective buying portal Groupon has acquired, one of the online shopping brands in India. SoSasta, now to be re-branded as Groupon India, will customise the Groupon services as per the needs of Indian consumers.

Speaking on the development, Ananya Bubna, co-founder and chief executive officer of, said, “I believe it's going to be a phenomenal partnership which will eventually lead to thousands of satisfied merchants and millions of happy customers without holes in their wallet.”

SoSasta, now to be re-branded as Groupon India, will customize the Groupon services as per the Indian consumers need. It will be adding better deals, more product verticals, and explore newer avenues to delight the customer. The new investment in SoSasta will generate employment opportunities nationally. Energetic, passionate, and innovative resources are required who will inspire more talented candidates to join the brand.

Campaign India

Related Articles

Just Published

11 hours ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

11 hours ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

12 hours ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

14 hours ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides