GroupM India has restructured its media buying function - Central Trading Group (CTG), by elevating K Srinivas Rao, Muralidhar T, Pratik Rathod and Rahul Satoskar.
Rathod, who was leading buying for Wavemaker, has been elevated as national broadcast head, GroupM India.
Muralidhar T, who was senior vice president, will now be handling the buying function for the whole of Mindshare.
K Srinivas Rao takes over the Wavemaker buying mandate from Rathod. He was leading the buying function at Mediacom before this.
Satoskar, currently the region buying lead for Mindshare West, has been elevated to lead buying nationally for Mediacom.
Sidharth Parashar, president – investments and pricing, GroupM India, said, “This restructure is a part of an evolving transformation for GroupM. We constantly recognise and invest in talent across functions for our team members who have helped evolve key areas like the media buying practice. The relentless commitment to delivering value to its client’s business is what truly defines team CTG, and I am privileged to lead a multi-dimensional team of leaders who are passionate about media and our client’s business. I am delighted to see these leaders grow and take on larger responsibilities in shaping the GroupM CTG transformational journey.” .