Grey India has announced the appointment of Amish Sabharwal as executive creative director. Sabhwarwal will be based in Gurugram and 'work closely' with Sandipan Bhattacharyya, CCO, Grey India.
Sabhwaral joins Grey from Dentsu Impact where he was creative head.
Bhattacharyya said, “We’re thrilled to have Amish on board and to have a younger creative leader in our core team. We live in a world that’s being propelled by the phenomenal business ideas of a younger generation, so it’s only apt that advertising embraces the creative power of a new breed of thinkers. Amish is enormously talented, creatively restless and mature beyond his years. This is going to be an amazing ride!”
Sabharwal said, “For the last couple of years, Grey India has been signalling a creative shift with big wins at Cannes, D&AD, One Show, Effies and Spikes. What’s truly motivating is the vision to create work that moves consumers, trends and juries alike. A place where creative culture and love for ideas supersedes hierarchies, silos and egos. And with Sandipan and the talented team, I hope to further that vision.”
He has also worked with JWT and McCann.
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The agency has been working on the account since 2004