The Advertising Standards Council of India (ASCI) has appointed Aditya Swamy, director, Google India to join its board, whereas Sandeep Bhushan, head of India global marketing solutions, Facebook, has joined as a special invitee.
The partnership is aimed at enabling ASCI to formulate better policies and guidelines for the advertising industry. It will also help sharpen its ability to implement its guidelines and strengthen its roots in the growing digital world.
Subhash Kamath, Chairman, ASCI, said, “I’m delighted to welcome both Aditya and Sandeep to the board, this is a landmark moment. As we strengthen our roots in the digital space and streamline its functioning, it is extremely important that we collaborate with and learn from the leaders. Google and Facebook are the biggest digital players. We look forward to them helping us become a better conscience keeper of the industry.”
Manisha Kapoor, secretary-general, ASCI, said, “Having Google and Facebook on our board is a great start to the new journey ASCI is embarking upon. It is vital for us to have a keen understanding of digital operations. We will benefit greatly from the expertise that both these companies bring with them.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
6 hours ago
Watch the film conceptualised by Crescent here
6 hours ago
Account won post a multi-agency pitch