Noel D'souza
May 07, 2022

Goafest 2022: How the ICC marketed the 2017 World Cup helped enhance the profile of women’s cricket – Mithali Raj

Captain of the women's cricket team, Mithali Raj, was in conversation with Sharlene Lobo, anchor, Mirror Now, on day three of Goafest

Sharlene Lobo (left) and Mithali Raj

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

Ikea creative pitch down to three agencies

Incumbent Mother declined to repitch; Ikea is handling the review internally.

15 hours ago

2025 Review: Will India’s women sports icons stay ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

16 hours ago

Ludacris steps in for Santa in Mercedes-Benz ...

The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.

16 hours ago

Kenvue assigns global creative duties to WPP and ...

Review aimed to 'reduce complexity, improve execution and accelerate growth'.