Ayuvya has introduced its latest wellness product, Diabo Plus Shots, alongside a new digital video campaign titled ‘DITCH THE JUICE, TAKE THE SHOT’. The campaign positions the product as a convenient wellness solution for diabetic consumers seeking portable and easy-to-follow daily support routines.
The communication focuses on the growing need for manageable wellness habits amid increasingly busy lifestyles. Through the campaign, Ayuvya highlights how consistency in wellness routines often depends not only on product efficacy but also on ease of usage and portability, particularly for consumers balancing work, travel and everyday commitments.
The campaign positions Diabo Plus Shots as a ready-to-drink sugar control supplement designed for on-the-go consumption. Unlike traditional wellness supplements packaged in larger formats, the compact shots are intended to offer a more portable and accessible solution for consumers looking to maintain regular wellness support throughout the day.
Built around the message ‘DITCH THE JUICE, TAKE THE SHOT’, the campaign reflects Ayuvya’s broader effort to modernise Ayurveda-inspired wellness products by introducing more consumer-friendly formats. The communication aims to blend traditional Ayurvedic principles with convenience-driven product innovation tailored for contemporary consumers.
According to the brand, the product is designed to support overall metabolic wellness by helping manage post-meal sugar levels, supporting insulin function, maintaining glycaemic stability and optimising metabolic activity. The campaign also reinforces the role of small but consistent wellness habits as part of long-term lifestyle management.
Pawanjot Kaur, co-founder, Ayuvya, said, “Diabo Plus Shots were created with a very clear understanding of the modern diabetic consumer’s lifestyle. People today want wellness solutions that are not just effective but also convenient enough to carry everywhere and consume without disrupting their routine. With Diabo Plus Shots, we wanted to build a one-of-a-kind sugar control supplement that solves for portability, ease of usage, and consistency so consumers do not end up missing their wellness support. At the same time, we also wanted to bring meaningful product innovation into the Ayurveda category, where such consumer-focused formats are still relatively uncommon.”
The campaign communication positions Ayuvya among wellness brands attempting to modernise Ayurveda through newer product formats and digitally led storytelling. By focusing on portability, usability and routine integration, the brand aims to make wellness products more adaptable to contemporary consumer behaviour.
The digital-first campaign is being amplified through YouTube and Instagram, with content designed to connect with health-conscious consumers looking for convenient wellness support options. The initiative also reflects the increasing convergence between traditional wellness systems and modern lifestyle-focused product innovation in the Indian health and wellness market.
Founded in 2022 by Astha Jain, Pawanjot Kaur and Tanishk Pandey, Ayuvya positions itself as an Ayurveda-inspired wellness brand focused on developing modern health solutions rooted in traditional practices.
