Lodestar UM dominated the Media Abbys that were held on day one of Goafest 2018. The agency bagged a total of 10 metals in a 62 point tally which consisted of four Golds to go with three Silvers and Bronze metals each.
The agency won two Golds each for 'Samsung-NDTV camera phone partnership' (Samsung) and '#NoConditionsApply' (The Times of India).
In all, 38 metals were handed out in the category which received a total of 660 entries.
Dentsu Webchutney finished in second place with a total of 26 points. The agency won Gold for the entry 'Missed Caller' for Cafe TC. It also won three Silver metals.
In third place was Wavemaker with 18 points as it amassed three Silver metals.
Mindshare Bangladesh was the other Gold winner on the night. It's entry titled 'Birthday Campaign' for Grameenphone won the metal. The agency also won a Silver.
All the winning entries (Agency tally follows)
| Category | Brand Name | Caption Title | Agency/Organization | Metal |
| 1. Best use of TV | Samsung | Samsung NDTV camera phone partnership | Lodestar UM | Gold |
| 1. Best use of TV | Mc Dowells No1 Soda | Mc Dowells No1 Yaari with Rana | Mindshare India | Bronze |
| 2. Best use of Cinema | OPLUS MOBITCH INDIA PRIVATE LIMITED | One Plus 5T - PVR Global Launch | Ignite Mudra - Gurgaon | Silver |
| 2. Best use of Cinema | Tata Nexon | Tata Nexon embarks on a Star Wars Adventure in India | Lodestar UM | Bronze |
| 3. Best use of Newspapers and Magazines | Tata Nexon | How we used reality to change perception | Lodestar UM | Silver |
| 4. Best use of Outdoor | Hamam | #GoSafeOutside | Rapport Outdoor Media Pvt Ltd | Silver |
| 5. Best use of Ambient Media (includes but not restricted to Cinema theatres) | ||||
| 6. Best use of Events both Large & Small Events | The Times Of India | #NoConditionsApply : Shindoor Khela | Lodestar UM | Gold |
| 6. Best use of Events both Large & Small Events | Star Bharat | Nimki Mukhiya | THE SOCIAL STREET | Bronze |
| 7. Best use of Activation | Tata Nexon | Tata Nexon embarks on a Star Wars Adventure in India | Lodestar UM | Silver |
| 8. Best use of Radio (including Internet Radio) | ||||
| 9. Best use of Sponsorship | Mc Dowells No1 Soda | Mc Dowells No 1 Yaari With Rana -Sponsorship | Mindshare India | Bronze |
| 9. Best use of Sponsorship | Tata Hexa | How Hexa became the HERO amongst Stars | Lodestar UM | Bronze |
| 10. Best use of Branded Content - in-film / in-serial / in game integration | Reckitt Benckiser - Dettol | Khelo Aur Seekho Chhota Bheem ke Saath Saath | Initiative Media (India) Pvt Ltd | Silver |
| 10. Best use of Branded Content - in-film / in-serial / in game integration | Hasbro India LLC | Brand integration of Speak Out in Son of Abish - Game segment | OMD India | Bronze |
|
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows. Serials, Audio / Video episodes, Apps, etc. |
Samsung | Samsung NDTV camera phone partnership | Lodestar UM | Gold |
|
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows. Serials, Audio / Video episodes, Apps, etc. |
Vodafone India | Gift a Story | Wavemaker | Silver |
|
11. Best use of Branded Content – Any Brand–created Content like dedicated Film / TV shows. Serials, Audio / Video episodes, Apps, etc. |
Kissan Ketchup | Kissan Tiffin Time Table | Mindshare India | Bronze |
| 12. Best use of Digital Media - Best use of Digital Search (SEO and/or SEM) | Pizza Hut | frictionless consumer journey across all digital assets | SingleInterface - Gurgaon | Bronze |
| 13. Best use of Digital Media – Best use of Social Media | 8 Hours | A Secret Book Launch | THE SOCIAL STREET | Silver |
| 13. Best use of Digital Media – Best use of Social Media | The Times Of India | #NoConditionsApply : Shindoor Khela | Lodestar UM | Silver |
| 13. Best use of Digital Media – Best use of Social Media | Pringles | Single As a Pringle | Mindshare India | Bronze |
| 13. Best use of Digital Media – Best use of Social Media | Johnson & Johnson | The story of a night napkin on social media | Lodestar UM | Bronze |
| 14. Best use of Digital Media – Best use of Digital Display Advertising | Tata Ace | Tata Ace - Keep Loading | Havas Media India Pvt. Ltd. | Bronze |
| 14. Best use of Digital Media – Best use of Digital Display Advertising | Nokia | #PlaySnake with Nokia | Wavemaker | Silver |
| 14. Best use of Digital Media – Best use of Digital Display Advertising | Cafe TC | Missed Caller | Dentsu Webchutney | Silver |
| 15. Best use of Digital Media – Best use of Integrated Campaign in Digital | Bharti Airtel | Airtel connected live | GroupM Team Airtel | Silver |
| 15. Best use of Digital Media – Best use of Integrated Campaign in Digital | Royal Stag Barrel Select (RSBS) | SHORT IS BIG | Wavemaker | Silver |
| 16. Best use of Digital Media – Best use of Mobile Media | ScoopWhoop | World's First In-Flight Content App | Dentsu Webchutney | Silver |
| 16. Best use of Digital Media – Best use of Mobile Media | Cafe TC | Missed Caller | Dentsu Webchutney | Gold |
| 17. Best use of an Integrated Campaign | Royale Atmos | The Week We Unmasked India | Madison Media | Silver |
| 17. Best use of an Integrated Campaign | Raymond | Raymond 2.0 Metamorphosing the Complete Man | Madison Media | Silver |
| 17. Best use of an Integrated Campaign | Vicks India | Vicks #TouchOfCare | MediaCom Communications Pvt Ltd | Bronze |
| 18. Youth Marketing | U Cypher | Introducing the Indian youth to the thrilling world of e-sports with thumb-stopping content to capture their imagination and game on! | Sparkt | Silver |
| 19. Cause Marketing | The Times Of India | #NoConditionsApply : Shindoor Khela | Lodestar UM | Gold |
| 19. Cause Marketing | Prasadam Industries | The Snake Guard | THE SOCIAL STREET | Bronze |
| 19. Cause Marketing | IndusInd Bank | The Other Men In Blue | Dentsu Webchutney | Silver |
| 20. South Asia - Best use of an Integrated Campaign | Lifebuoy | Lifebuoy Creates World’s Largest Human Image of Hand | Mindshare Bangladesh - Dhaka | Silver |
| 20. South Asia - Best use of an Integrated Campaign | Grameenphone | Grameenphone Birthday Campaign | Mindshare Bangladesh - Dhaka | Gold |
| 20. South Asia - Best use of an Integrated Campaign | Ratthi Milk Powder | Making the Smart Choice in the New Year | Fonterra Brand Lanka - Biyagama | Bronze |
Agency tally
| Agency/Organization | Bronze | Silver | Gold | Total Metals | Total Points |
| Lodestar UM | 3 | 3 | 4 | 10 | 62 |
| Dentsu Webchutney | 3 | 1 | 4 | 26 | |
| Wavemaker | 3 | 3 | 18 | ||
| Mindshare India | 4 | 4 | 16 | ||
| Mindshare Bangladesh - Dhaka | 1 | 1 | 2 | 14 | |
| THE SOCIAL STREET | 2 | 1 | 3 | 14 | |
| Madison Media | 2 | 2 | 12 | ||
| GroupM Team Airtel | 1 | 1 | 6 | ||
| Ignite Mudra - Gurgaon | 1 | 1 | 6 | ||
| Initiative Media (India) Pvt Ltd | 1 | 1 | 6 | ||
| Rapport Outdoor Media Pvt Ltd | 1 | 1 | 6 | ||
| Sparkt | 1 | 1 | 6 | ||
| Fonterra Brand Lanka - Biyagama | 1 | 1 | 4 | ||
| Havas Media India Pvt. Ltd. | 1 | 1 | 4 | ||
| MediaCom Communications Pvt Ltd | 1 | 1 | 4 | ||
| OMD India | 1 | 1 | 4 | ||
| SingleInterface | 1 | 1 | 4 |
Also read:
Goafest 2018: Jagran Prakashan bags five metals in Publisher Abbys
