Goafest 2015: Creative Abbys on day two: Linen Lintas bags lone Grand Prix; J. Walter Thompson wins 21 metals with six Golds

Award winners in Radio, Radio Craft, Broadcaster Abby, Brand Activation & Promotion, Public Relations, Print Craft and Branded Content & Entertainment categories of the Creative Abby competition were announced on day two of Goafest 2015. 

 

Linen Lintas was the only agency to win a Grand Prix on the night, for its ‘Brave and Beautiful’ entry for Dabur Vatika Premium Natural’s Shampoo in the Direct category. The agency also bagged three Gold trophies and a Bronze. Two of the Gold wins were in the Direct category, while the third was in Brand Activation and Promotion. All three Gold awards were for its 'Brave and Beautiful' entry.

 

J. Walter Thompson was the most awarded agency of the night with 21 metals, six of which were Gold. Five Silver and ten Bronze awards contributed to the tally.

 

Four of the Gold wins for the agency were for its entry ‘EyeamIndian’ for client North East India, two each in Brand Activation & Promotion and Public Relations. The other Gold wins were for ‘Make Every Yard Count’ for Nike; the entry won a Gold each in the Brand Activation & Promotion and Branded Content & Entertainment categories.

 

Multi Screen Media bagged three Gold awards and a Silver in the Broadcaster Abbys. The wins were for Kaun Banega Crorepati, Sony Six (CTL 2014) and Pix (School of Bonding).

 

Contract India bagged 15 metals on the night. The tally included two Gold, six Silver and seven Bronze awards. The agency won a Gold each in the Radio and Radio Craft categories for work on Kenstar.

 

Colors Marketing and Colors Viacom18 bagged two Gold Abbys apiece. Both the entrants won a Gold each for work done on Udann. Colors, Viacom18 bagged a Gold for Bigg Boss 8 while Colors Marketing won its other Gold for Code Red Launch

 

UTV Entertainment Television bagged a total of six metals including two Golds in the Broadcaster Abby category for Bindass Play. It also won a Silver and three Bronze awards.

 

Madison Communications won two Golds besides a Silver and a Bronze. Both the Gold wins were in the Public Relations category for Puma, for the entry ‘Puma goes Forever Faster'with Usain Bolt in India’. The agency also bagged a Silver and Bronze.

 

The ITSA HCL combo bagged two Golds. Its metal tally also included a Bronze. The Gold wins were for HCL Technologies’ ‘Coolest Interview Ever’ in the Brand Activation and Promotion and Direct categories.

 

GenX Entertainment won two Gold metals. The wins were for UTV Action and Bindass in the Broadcaster Abby category.

 

Scarecrow Communications bagged a total of 12 metals on the night with a Gold, four Silver and 7 Bronze Abbys. The Gold win was for Wagh Bakri in the Radio Craft category.

 

DDB Mudra bagged four metals, with a Gold and three Silver Abbys. The Gold was for Nutralite in the Brand Activation and Promotion category.

 

Cheil India also won four metals – a Gold, two Silvers and a Bronze. The Gold win was for Saalam Baalak Trust in the Public Relations category.

 

TBWA Sri Lanka bagged three metals: a Gold, a Silver and a Bronze. The Gold was for Ceylon Today & Mawbima National Newspaper in the Direct category.

 

Sab TV (MSM) won two metals on the night, a Gold and Silver. The Gold was for Tarak Mehta Ka Oolta Chashma in the Broadcaster Abby category.

 

Sarva Integrated bagged a Gold and a Bronze Abby. The Gold win was in the Public Relations category for Daily Mirror.

 

Madison BMB, Star India, Times Internet and TV Today Network bagged a Gold each -- their solitary metal of the night. 

 

Madison BMB’s Gold was for Jiyo Parsi in the Direct category, while Star India bagged Gold for Satyamev Jayate Season 3 launch campaign in the Broadcaster Abby category. Times Internet’s Gold was for Gaana.com in the Branded Content and Entertainment category and TV Today Network’s Aaj Tak’s Sach on Karo won a Gold in the Broadcaster Abby category.

 

View all the winning entries here 

 

Category Name	Brand	Title	Organisation	Metal
Brand Activation & Promotion	Pepsi	The Uncrushable Can	JWT India	Silver
Brand Activation & Promotion	Benadryl	Benadryl - Shamitabh	MATES	Bronze
Brand Activation & Promotion	Adidas Stan Smith	Negative Space Positive Impact	Wunderman International, New Delhi	Bronze
Brand Activation & Promotion	Nike Cricket	Make Every Yard Count	JWT India	Gold
Brand Activation & Promotion	Vodafone India	Vodafone Cookies	Kinetic India (A WPP Company)	Bronze
Brand Activation & Promotion	Oxigen Wallet	Stroke of Midnight Campaign	ITSA Oxigen	Bronze
Brand Activation & Promotion	Discovery Channel	Jet Set Go 3 Contest	UTV Entertainment TV Limited	Bronze
Brand Activation & Promotion	North East Today	Eyeamindian	JWT India	Gold
Brand Activation & Promotion	HCL Technologies	Coolest Interview Ever	ITSA HCL Technologies	Gold
Brand Activation & Promotion	Tata Tea Gold	A media movement that unleashed the power of 49	Maxus	Silver
Brand Activation & Promotion	Dettol	Give life a hand	Cheil India	Bronze
Brand Activation & Promotion	Dabur Vatika	Brave & Beautiful	Linen Lintas	Gold
Brand Activation & Promotion	Salaam Baalak Trust	The lightbag	Cheil India	Silver
Brand Activation & Promotion	Child Survival India	No child brides	Havas WW India	Bronze
Brand Activation & Promotion	Mohan Foundation	Chain of Organs	JWT India	Bronze
Brand Activation & Promotion	Sony Entertainment TV	Yudh - first look poster press launch	Candid Marketing	Bronze
Brand Activation & Promotion	Nike Cricket	Make Every Yard Count	JWT India	Silver
Brand Activation & Promotion	Paras Milk	Extendable Basketball Court	Rediffusion Y&R	Silver
Brand Activation & Promotion	Indus Health Plus	Healthy Frisking	JWT India	Bronze
Brand Activation & Promotion	Child Survival India	No child brides	Havas WW India	Bronze
Brand Activation & Promotion	Oxigen Wallet	Stroke of Midnight Campaign	ITSA Oxigen	Bronze
Brand Activation & Promotion	North East Today	Eyeamindian	JWT India	Gold
Brand Activation & Promotion	Nutralite	Health Chaa Shree Ganesh	DDB Mudra	Gold
Brand Activation & Promotion	Bueno Kitchen	Foodicons	JWT India	Bronze
Brand Activation & Promotion	Turquoise Cottage	Happy Hours Rewind	Dentsu Webchutney	Silver
Brand Activation & Promotion	Disney Channel	Jet Set Go 3 Contest	UTV Entertainment TV Limited	Bronze
Brand Activation & Promotion	ICICI Bank	The Magic Pencil Project	Fanatics & Viscomm	Bronze
Branded Content & Entertainment	Tata AIA Life Insurance	Daddy aur Zooey	JWT India	Silver
Branded Content & Entertainment	Tata Tea Gold	2014 was the year of AAP - Aam Aurat Ka Power - Power of 49	Maxus	Bronze
Branded Content & Entertainment	Asian Paints	Har Ghar Kuch Kehta Hai	Madison Media	Bronze
Branded Content & Entertainment	Asian Paints Royale	#Speechless	Contract India	Bronze
Branded Content & Entertainment	FabAlley	Unfollow challenging the convetional lengths of beauty	Jack in the Box Worldwide	Bronze
Branded Content & Entertainment	Kamasutra	Kamasutra PK	MATES	Silver
Branded Content & Entertainment	Eye Donation Society	Eye Donation	Sarva Integrated	Bronze
Branded Content & Entertainment	Nutralite	Health Chaa Shree Ganesh	DDB Mudra	Silver
Branded Content & Entertainment	Asian Paints Royale	#Speechless	Contract India	Bronze
Branded Content & Entertainment	Nike Cricket	Make Every Yard Count	JWT India	Gold
Branded Content & Entertainment	Durex	#DotheRex	DigitasLBi	Bronze
Branded Content & Entertainment	Gaana.com	Trojan Horse	Times Internet	Gold
Branded Content & Entertainment	Zee News	The Misunderstood Scoreboard	DDB Mudra	Silver
Branded Content & Entertainment	Tata Tea Gold	Abki Maar - Women Empowerement through entertainment	Maxus	Bronze
Branded Content & Entertainment	Tata AIA Life Insurance	Daddy aur Zooey	JWT India	Bronze
Broadcaster Abby	Bindass Play	Bindass Play	UTV Entertainment TV Limited	Gold
Broadcaster Abby	Star India	Satyamev Jayate Season 3 launch campaign	Star India	Gold
Broadcaster Abby	Bigg Boss 8	Yeh safar hoga mast kyuke twist hoga zabardast	Colors, Viacom18 Media	Gold
Broadcaster Abby	Colors	Udann launch campaign	Colors Marketing	Gold
Broadcaster Abby	Disney Channel	Launch of brand new show 'Kabhi Aise Geet gaya karo'	UTV Entertainment TV Limited	Silver
Broadcaster Abby	Kaun Banega Crorepati	Old man	MSM	Gold
Broadcaster Abby	Disney Channel	Launch of brand new show 'Kabhi Aise Geet gaya karo'	UTV Entertainment TV Limited	Bronze
Broadcaster Abby	Hum Hai na	Mother	MSM	Silver
Broadcaster Abby	Udaan	Udaan haveli - 35 seconds	Colors, Viacom18 Media	Gold
Broadcaster Abby	Udaan	Udaan_varan mala 30 seconds	Colors, Viacom18 Media	Bronze
Broadcaster Abby	Sab TV - Tarak Mehta Ka Oolta Chashma	Digital divides, Sab Unites	Sab TV (MSM)	Gold
Broadcaster Abby	Nickelodeon	Be the boss	Viacom18 Media	Silver
Broadcaster Abby	Aaj Tak	Sach on karo	TV Today Network	Gold
Broadcaster Abby	IBN7	Brand Relaunch - Hausla hai	TV 18 Broadcast Limited	Bronze
Broadcaster Abby	NDTV	Save our tiger campaign	NDTV	Silver
Broadcaster Abby	NDTV	NDTV Trust	NDTV	Silver
Broadcaster Abby	Sony Six	CTL 2014	MSM	Gold
Broadcaster Abby	UTV Action	Star Wars Generic Promo	Genx Entertainment	Gold
Broadcaster Abby	Sony Pix	Pix School of Bonding	MSM	Gold
Broadcaster Abby	Bindass	B for change	Genx Entertainment	Gold
Broadcaster Abby	CNN IBN and IBN7	The power of 49	TV18 Broadcast	Silver
Broadcaster Abby	Colors	Code Red Launch campaign	Colors, Marketing	Gold
Broadcaster Abby	NDTV	NDTV Dettol Banega Swach India	NDTV	Bronze
Broadcaster Abby	Chutti TV - Sun TV Network	Kids channel promos	Chutti TV - Sun TV	Bronze
Broadcaster Abby	Sab TV - Tarak Mehta Ka Oolta Chashma	Yeh hame kya ho gaya	Sab TV (MSM)	Silver
Broadcaster Abby	Bindass Play	Bindass Play (brand film music video)	UTV Entertainment TV Limited	Gold
Print Craft	All That's Good	Bandito, Juan	Ideas@work	Bronze
Print Craft	HCL Technologies	Coffee Table Book - Relationship beyond the contract	ITSA HCL Technologies	Bronze
Print Craft	Lawman PG 3 (Catalogue)	Wear your aura	Autumn Winter Communications & Design	Silver
Print Craft	I Care Eye Hospitals	An eye for an eye	JWT India	Bronze
Print Craft	All That's Good	Classic Salted, Pussies, Response, Acacia Tree	Ideas@work	Bronze
Print Craft	Volkswagen	Bi-Xenon headlamps, Automatic Distance Control, Hill hold function	DDB Mudra Group	Silver
Print Craft	All That's Good	Sweet Jalapeno, Pussies, Classic Salted, Response, Acacia Tree	Ideas@work	Silver
Print Craft	Crossword	A short story	Alok Nanda & Co. (Communications)	Silver
Print Craft	The Times of India	Got Like, Anti Religious, Bandra Fest Kids, Bandra Fest Music, Bandra Fest Thematic	Taproot Dentsu	Bronze
Print Craft	Lawman PG 3 (Catalogue)	Wear your aura	Autumn Winter Communications & Design	Silver
Print Craft	Mumbai Mirror	Madam, Contractor, Pervert	Taproot Dentsu	Silver
Radio	Mast Kalandar	Mast Kalandar Chai Shai @ 4 - Bihari	Sunny Side Up Advertising	Bronze
Radio	Sugar Free	Gowardhan	Contract India	Silver
Radio	Sugar Free	Raman	Contract India	Silver
Radio	Wagh Bakri	Garmahat	Scarecrow Communications	Bronze
Radio	Cupid Condoms	Pete	Publicis Communications	Bronze
Radio	Royals Fresh	Tota	Publicis Communications	Bronze
Radio	Kenstar	Spot 1	Contract India	Gold
Radio	Kenstar	Spot 2	Contract India	Silver
Radio	Godrej U - Sonic Washing Machine	Operation	JWT India	Bronze
Radio	Tyreonwheels.com	Barsaat	Contract India	Bronze
Radio	Spark Electric Cars	Future Stranger - Colour TV	TBWA Sri Lanka	Bronze
Radio	Aapkapainter.com	Deewar 3	Contract India	Silver
Radio	Knifeindia.com	Tailor	Contract India	Bronze
Radio	Aapkapainter.com	Deewar 2	Contract India	Silver
Radio	Nerolac	Red	Publicis Communications	Bronze
Radio	Radio City	Lucknow	Scarecrow Communications	Silver
Radio	Radio City	Delhi	Scarecrow Communications	Bronze
Radio	Aapkapainter.com	Deewar 1,2,3	Contract India	Silver
Radio	Tyreonwheels.com	Barsaat	Contract India	Bronze
Radio	Omkar Alta Monte	Ek Rasoi	Law & Kenneth Saatchi & Saatchi	Bronze
Radio	Omkar Alta Monte	Do chavanniya	Law & Kenneth Saatchi & Saatchi	Silver
Radio	Save the children India	Science lesson, Hindi Lesson, Balbharati lesson	JWT India	Silver
Radio Craft	Wagh Bakri	Theatrical	Scarecrow Communications	Bronze
Radio Craft	Wagh Bakri	Garmahat	Scarecrow Communications	Gold
Radio Craft	Bedbathmore.com	Mard	Scarecrow Communications	Bronze
Radio Craft	Radio City	Azaadi	Scarecrow Communications	Bronze
Radio Craft	Wagh Bakri	Theatrical	Scarecrow Communications	SIlver
Radio Craft	Radio City	Lucknow	Scarecrow Communications	Bronze
Radio Craft	Knifeindia.com	Tailor	Contract India	Bronze
Radio Craft	Wagh Bakri	Garmahat	Scarecrow Communications	Silver
Radio Craft	Radio City	Lucknow	Scarecrow Communications	Silver
Radio Craft	Kenstar	Spot 1	Contract India	Gold
Radio Craft	Save the children India	Science Lesson	JWT India	Bronze
Radio Craft	Radio City	Lucknow	Scarecrow Communications	Bronze
Radio Craft	Fever 104 FM	Mission Kashmir	Fever 104 FM	Silver
Public Relations	Ceylon Today & Mawbima National Newspapers	Big on Respect	TBWA Sri Lanka	Silver
Public Relations	Pepsi MTV Indies	Launching and establish MTV Indies as the natural habitat of the Indies soul	Pepsi MTV Indies, VIacom18	Bronze
Public Relations	Daily Mirror	Mirror Reflections'	Sarva Integrated	Gold
Public Relations	North East Today	Eyeamindian	JWT India	Gold
Public Relations	Kimaya NICU	Kimaya NICU - The growth of a miracle	Ideosphere	Bronze
Public Relations	Find my stay	Big games for big names	Value360 Communications	Bronze
Public Relations	Child Survival India	No child brides	Havas WW India	Silver
Public Relations	Salaam Baalak Trust	The lightbag	Cheil India	Gold
Public Relations	Child Survival India	No child brides	Havas WW India	Silver
Public Relations	Sab TV	Sab Chai pe chutkule	Everest Brand Solutions	Bronze
Public Relations	Whisper	Whisper Out Loud	Madison Communications	Bronze
Public Relations	Puma India	Puma goes forever faster with Usain Bolt in India	Madison Communications	Gold
Public Relations	North East Today	Eyeamindian	JWT India	Gold
Public Relations	Puma India	Puma goes forever faster with Usain Bolt in India	Madison Communications	Gold
Public Relations	Whisper	Whisper touch the pickle campaign	Madison Communications	Silver
Public Relations	Action Committee for Formal Finance to non corporate small businesses	Small business is big business	Hansa Vision	Bronze
Public Relations	MTV India	MTV Rock the Vote - From a campaign to a movement	MTV India, Viacom18	Bronze
Public Relations	Queen by Viacom18 Motion Pictures	Release of Queen on 7th March 2014	Viacom18 Motion Pictures	Bronze
Direct	Kellogg's Corn Flakes	So funny it's serious exercise book	JWT India	Bronze
Direct	Salaam Baalak Trust	The lightbag	Cheil India	Silver
Direct	Club Mahindra	Slippers	Pi Communcations	Silver
Direct	Club Mahindra	Album of Memories	Pi Communcations	Bronze
Direct	Bakson's Hair Clinic	Trap your hair problems	Crayons Advtg	Bronze
Direct	Radious Developers	Getting top management's attention #1	Select Direct Marketing Communications	Silver
Direct	Dabur Vatika	Brave & Beautiful	Linen Lintas	Bronze
Direct	Ceylon Today & Mawbima National Newspapers	Big on Respect	TBWA Sri Lanka	Sri Lanka
Direct	Jiyo Parsi	Rolex Fiat, Broke up Mom, Parents who act like grandparents, Nicole Kidman, Parsi Standards, Condom, Panni Ja and Carrom Foursome	Madison BMB	Gold
Direct	Dabur Vatika	Brave & Beautiful	Linen Lintas	Gold
Direct	Save the children India	Hindi lesson, science lesson, balbharati lesson	JWT India	Bronze
Direct	Dabur Vatika	Brave & Beautiful	Linen Lintas	Gold
Direct	HCL Technologies	Coolest Interview Ever	ITSA HCL Technologies	Gold
Direct	Pepsi	The Uncrushable Can	JWT India	Silver
Direct	Oxigen Wallet	Stroke of Midnight Campaign	ITSA Oxigen	Bronze
Direct	Asian Paints Royale	Speechless	Contract India	Bronze
Direct	Living with Diabetes in India	The Fake Patient Project	Medulla Communication	Silver
Direct	Mohan Foundation	Chain of Organs	JWT India	Bronze
Direct	Dabur Vatika	Brave & Beautiful	Linen Lintas	Grand Prix
Direct	Oxigen Wallet	Stroke of Midnight Campaign	ITSA Oxigen	Bronze

View winners by agency

Agency	Grand Prix	Gold	Silver	Bronze	Total
Alok Nanda & Co.			1		1
AutumnWinter Communications & Design			2		2
Candid Marketing				1	1
Cheil India		1	2	1	4
Chutti TV (Sun TV Network)				1	1
Colors Marketing		2			2
Colors Viacom18		2		1	3
Contract India		2	6	7	15
Crayons Advertising				1	1
DDB Mudra		1	3		4
Dentsu Webchutney			1		1
DigitasLbi				1	1
Everest				1	1
FANATICS & VISCOMM				1	1
Fever 104 FM			1		1
GENX ENTERTAINMENT		2			2
Hansa Vision				1	1
Havas WW			2	2	4
Ideas@work			1	2	3
Ideosphere				1	1
ITSA HCL		2		1	3
ITSA Oxigen				4	4
J Walter Thompson		6	5	10	21
JITB				1	1
Kinetic				1	1
L&K Saatchi & Saatchi			1	1	2
Linen Lintas	1	3		1	5
M.A.T.E.S			1	1	2
Madison BMB		1			1
Madison Communications		2	1	1	4
Madison Media				1	1
Maxus			1	2	3
Medulla Communication			1		1
MSM		3	1		4
MTV India, Viacom18				1	1
NDTV			2	1	3
Pepsi MTV Indies, Viacom18				1	1
pi communications			1	1	2
Publicis Communications				3	3
Rediffusion Y&R			1		1
Sab TV (MSM)		1	1		2
Sarva Integrated		1		1	2
Scarecrow Communications		1	4	7	12
Select Direct Marketing Communications			1		1
Star India		1			1
Sunny Side Up Advertising India				1	1
Taproot Dentsu			1	2	3
TBWA Sri Lanka		1	1	1	3
Times Internet		1			1
TV Today Network		1			1
TV18 Broadcast			1	1	2
UTV Entertainment Television		2	1	3	6
Value360 Communications				1	1
Viacom18 Media			1		1
Viacom18 Motion Pictures				1	1
Wunderman International				1	1