Award winners in Radio, Radio Craft, Broadcaster Abby, Brand Activation & Promotion, Public Relations, Print Craft and Branded Content & Entertainment categories of the Creative Abby competition were announced on day two of Goafest 2015.
Linen Lintas was the only agency to win a Grand Prix on the night, for its ‘Brave and Beautiful’ entry for Dabur Vatika Premium Natural’s Shampoo in the Direct category. The agency also bagged three Gold trophies and a Bronze. Two of the Gold wins were in the Direct category, while the third was in Brand Activation and Promotion. All three Gold awards were for its 'Brave and Beautiful' entry.
J. Walter Thompson was the most awarded agency of the night with 21 metals, six of which were Gold. Five Silver and ten Bronze awards contributed to the tally.
Four of the Gold wins for the agency were for its entry ‘EyeamIndian’ for client North East India, two each in Brand Activation & Promotion and Public Relations. The other Gold wins were for ‘Make Every Yard Count’ for Nike; the entry won a Gold each in the Brand Activation & Promotion and Branded Content & Entertainment categories.
Multi Screen Media bagged three Gold awards and a Silver in the Broadcaster Abbys. The wins were for Kaun Banega Crorepati, Sony Six (CTL 2014) and Pix (School of Bonding).
Contract India bagged 15 metals on the night. The tally included two Gold, six Silver and seven Bronze awards. The agency won a Gold each in the Radio and Radio Craft categories for work on Kenstar.
Colors Marketing and Colors Viacom18 bagged two Gold Abbys apiece. Both the entrants won a Gold each for work done on Udann. Colors, Viacom18 bagged a Gold for Bigg Boss 8 while Colors Marketing won its other Gold for Code Red Launch
UTV Entertainment Television bagged a total of six metals including two Golds in the Broadcaster Abby category for Bindass Play. It also won a Silver and three Bronze awards.
Madison Communications won two Golds besides a Silver and a Bronze. Both the Gold wins were in the Public Relations category for Puma, for the entry ‘Puma goes Forever Faster'with Usain Bolt in India’. The agency also bagged a Silver and Bronze.
The ITSA HCL combo bagged two Golds. Its metal tally also included a Bronze. The Gold wins were for HCL Technologies’ ‘Coolest Interview Ever’ in the Brand Activation and Promotion and Direct categories.
GenX Entertainment won two Gold metals. The wins were for UTV Action and Bindass in the Broadcaster Abby category.
Scarecrow Communications bagged a total of 12 metals on the night with a Gold, four Silver and 7 Bronze Abbys. The Gold win was for Wagh Bakri in the Radio Craft category.
DDB Mudra bagged four metals, with a Gold and three Silver Abbys. The Gold was for Nutralite in the Brand Activation and Promotion category.
Cheil India also won four metals – a Gold, two Silvers and a Bronze. The Gold win was for Saalam Baalak Trust in the Public Relations category.
TBWA Sri Lanka bagged three metals: a Gold, a Silver and a Bronze. The Gold was for Ceylon Today & Mawbima National Newspaper in the Direct category.
Sab TV (MSM) won two metals on the night, a Gold and Silver. The Gold was for Tarak Mehta Ka Oolta Chashma in the Broadcaster Abby category.
Sarva Integrated bagged a Gold and a Bronze Abby. The Gold win was in the Public Relations category for Daily Mirror.
Madison BMB, Star India, Times Internet and TV Today Network bagged a Gold each -- their solitary metal of the night.
Madison BMB’s Gold was for Jiyo Parsi in the Direct category, while Star India bagged Gold for Satyamev Jayate Season 3 launch campaign in the Broadcaster Abby category. Times Internet’s Gold was for Gaana.com in the Branded Content and Entertainment category and TV Today Network’s Aaj Tak’s Sach on Karo won a Gold in the Broadcaster Abby category.
View all the winning entries here
| Category Name | Brand | Title | Organisation | Metal |
| Brand Activation & Promotion | Pepsi | The Uncrushable Can | JWT India | Silver |
| Brand Activation & Promotion | Benadryl | Benadryl - Shamitabh | MATES | Bronze |
| Brand Activation & Promotion | Adidas Stan Smith | Negative Space Positive Impact | Wunderman International, New Delhi | Bronze |
| Brand Activation & Promotion | Nike Cricket | Make Every Yard Count | JWT India | Gold |
| Brand Activation & Promotion | Vodafone India | Vodafone Cookies | Kinetic India (A WPP Company) | Bronze |
| Brand Activation & Promotion | Oxigen Wallet | Stroke of Midnight Campaign | ITSA Oxigen | Bronze |
| Brand Activation & Promotion | Discovery Channel | Jet Set Go 3 Contest | UTV Entertainment TV Limited | Bronze |
| Brand Activation & Promotion | North East Today | Eyeamindian | JWT India | Gold |
| Brand Activation & Promotion | HCL Technologies | Coolest Interview Ever | ITSA HCL Technologies | Gold |
| Brand Activation & Promotion | Tata Tea Gold | A media movement that unleashed the power of 49 | Maxus | Silver |
| Brand Activation & Promotion | Dettol | Give life a hand | Cheil India | Bronze |
| Brand Activation & Promotion | Dabur Vatika | Brave & Beautiful | Linen Lintas | Gold |
| Brand Activation & Promotion | Salaam Baalak Trust | The lightbag | Cheil India | Silver |
| Brand Activation & Promotion | Child Survival India | No child brides | Havas WW India | Bronze |
| Brand Activation & Promotion | Mohan Foundation | Chain of Organs | JWT India | Bronze |
| Brand Activation & Promotion | Sony Entertainment TV | Yudh - first look poster press launch | Candid Marketing | Bronze |
| Brand Activation & Promotion | Nike Cricket | Make Every Yard Count | JWT India | Silver |
| Brand Activation & Promotion | Paras Milk | Extendable Basketball Court | Rediffusion Y&R | Silver |
| Brand Activation & Promotion | Indus Health Plus | Healthy Frisking | JWT India | Bronze |
| Brand Activation & Promotion | Child Survival India | No child brides | Havas WW India | Bronze |
| Brand Activation & Promotion | Oxigen Wallet | Stroke of Midnight Campaign | ITSA Oxigen | Bronze |
| Brand Activation & Promotion | North East Today | Eyeamindian | JWT India | Gold |
| Brand Activation & Promotion | Nutralite | Health Chaa Shree Ganesh | DDB Mudra | Gold |
| Brand Activation & Promotion | Bueno Kitchen | Foodicons | JWT India | Bronze |
| Brand Activation & Promotion | Turquoise Cottage | Happy Hours Rewind | Dentsu Webchutney | Silver |
| Brand Activation & Promotion | Disney Channel | Jet Set Go 3 Contest | UTV Entertainment TV Limited | Bronze |
| Brand Activation & Promotion | ICICI Bank | The Magic Pencil Project | Fanatics & Viscomm | Bronze |
| Branded Content & Entertainment | Tata AIA Life Insurance | Daddy aur Zooey | JWT India | Silver |
| Branded Content & Entertainment | Tata Tea Gold | 2014 was the year of AAP - Aam Aurat Ka Power - Power of 49 | Maxus | Bronze |
| Branded Content & Entertainment | Asian Paints | Har Ghar Kuch Kehta Hai | Madison Media | Bronze |
| Branded Content & Entertainment | Asian Paints Royale | #Speechless | Contract India | Bronze |
| Branded Content & Entertainment | FabAlley | Unfollow challenging the convetional lengths of beauty | Jack in the Box Worldwide | Bronze |
| Branded Content & Entertainment | Kamasutra | Kamasutra PK | MATES | Silver |
| Branded Content & Entertainment | Eye Donation Society | Eye Donation | Sarva Integrated | Bronze |
| Branded Content & Entertainment | Nutralite | Health Chaa Shree Ganesh | DDB Mudra | Silver |
| Branded Content & Entertainment | Asian Paints Royale | #Speechless | Contract India | Bronze |
| Branded Content & Entertainment | Nike Cricket | Make Every Yard Count | JWT India | Gold |
| Branded Content & Entertainment | Durex | #DotheRex | DigitasLBi | Bronze |
| Branded Content & Entertainment | Gaana.com | Trojan Horse | Times Internet | Gold |
| Branded Content & Entertainment | Zee News | The Misunderstood Scoreboard | DDB Mudra | Silver |
| Branded Content & Entertainment | Tata Tea Gold | Abki Maar - Women Empowerement through entertainment | Maxus | Bronze |
| Branded Content & Entertainment | Tata AIA Life Insurance | Daddy aur Zooey | JWT India | Bronze |
| Broadcaster Abby | Bindass Play | Bindass Play | UTV Entertainment TV Limited | Gold |
| Broadcaster Abby | Star India | Satyamev Jayate Season 3 launch campaign | Star India | Gold |
| Broadcaster Abby | Bigg Boss 8 | Yeh safar hoga mast kyuke twist hoga zabardast | Colors, Viacom18 Media | Gold |
| Broadcaster Abby | Colors | Udann launch campaign | Colors Marketing | Gold |
| Broadcaster Abby | Disney Channel | Launch of brand new show 'Kabhi Aise Geet gaya karo' | UTV Entertainment TV Limited | Silver |
| Broadcaster Abby | Kaun Banega Crorepati | Old man | MSM | Gold |
| Broadcaster Abby | Disney Channel | Launch of brand new show 'Kabhi Aise Geet gaya karo' | UTV Entertainment TV Limited | Bronze |
| Broadcaster Abby | Hum Hai na | Mother | MSM | Silver |
| Broadcaster Abby | Udaan | Udaan haveli - 35 seconds | Colors, Viacom18 Media | Gold |
| Broadcaster Abby | Udaan | Udaan_varan mala 30 seconds | Colors, Viacom18 Media | Bronze |
| Broadcaster Abby | Sab TV - Tarak Mehta Ka Oolta Chashma | Digital divides, Sab Unites | Sab TV (MSM) | Gold |
| Broadcaster Abby | Nickelodeon | Be the boss | Viacom18 Media | Silver |
| Broadcaster Abby | Aaj Tak | Sach on karo | TV Today Network | Gold |
| Broadcaster Abby | IBN7 | Brand Relaunch - Hausla hai | TV 18 Broadcast Limited | Bronze |
| Broadcaster Abby | NDTV | Save our tiger campaign | NDTV | Silver |
| Broadcaster Abby | NDTV | NDTV Trust | NDTV | Silver |
| Broadcaster Abby | Sony Six | CTL 2014 | MSM | Gold |
| Broadcaster Abby | UTV Action | Star Wars Generic Promo | Genx Entertainment | Gold |
| Broadcaster Abby | Sony Pix | Pix School of Bonding | MSM | Gold |
| Broadcaster Abby | Bindass | B for change | Genx Entertainment | Gold |
| Broadcaster Abby | CNN IBN and IBN7 | The power of 49 | TV18 Broadcast | Silver |
| Broadcaster Abby | Colors | Code Red Launch campaign | Colors, Marketing | Gold |
| Broadcaster Abby | NDTV | NDTV Dettol Banega Swach India | NDTV | Bronze |
| Broadcaster Abby | Chutti TV - Sun TV Network | Kids channel promos | Chutti TV - Sun TV | Bronze |
| Broadcaster Abby | Sab TV - Tarak Mehta Ka Oolta Chashma | Yeh hame kya ho gaya | Sab TV (MSM) | Silver |
| Broadcaster Abby | Bindass Play | Bindass Play (brand film music video) | UTV Entertainment TV Limited | Gold |
| Print Craft | All That's Good | Bandito, Juan | Ideas@work | Bronze |
| Print Craft | HCL Technologies | Coffee Table Book - Relationship beyond the contract | ITSA HCL Technologies | Bronze |
| Print Craft | Lawman PG 3 (Catalogue) | Wear your aura | Autumn Winter Communications & Design | Silver |
| Print Craft | I Care Eye Hospitals | An eye for an eye | JWT India | Bronze |
| Print Craft | All That's Good | Classic Salted, Pussies, Response, Acacia Tree | Ideas@work | Bronze |
| Print Craft | Volkswagen | Bi-Xenon headlamps, Automatic Distance Control, Hill hold function | DDB Mudra Group | Silver |
| Print Craft | All That's Good | Sweet Jalapeno, Pussies, Classic Salted, Response, Acacia Tree | Ideas@work | Silver |
| Print Craft | Crossword | A short story | Alok Nanda & Co. (Communications) | Silver |
| Print Craft | The Times of India | Got Like, Anti Religious, Bandra Fest Kids, Bandra Fest Music, Bandra Fest Thematic | Taproot Dentsu | Bronze |
| Print Craft | Lawman PG 3 (Catalogue) | Wear your aura | Autumn Winter Communications & Design | Silver |
| Print Craft | Mumbai Mirror | Madam, Contractor, Pervert | Taproot Dentsu | Silver |
| Radio | Mast Kalandar | Mast Kalandar Chai Shai @ 4 - Bihari | Sunny Side Up Advertising | Bronze |
| Radio | Sugar Free | Gowardhan | Contract India | Silver |
| Radio | Sugar Free | Raman | Contract India | Silver |
| Radio | Wagh Bakri | Garmahat | Scarecrow Communications | Bronze |
| Radio | Cupid Condoms | Pete | Publicis Communications | Bronze |
| Radio | Royals Fresh | Tota | Publicis Communications | Bronze |
| Radio | Kenstar | Spot 1 | Contract India | Gold |
| Radio | Kenstar | Spot 2 | Contract India | Silver |
| Radio | Godrej U - Sonic Washing Machine | Operation | JWT India | Bronze |
| Radio | Tyreonwheels.com | Barsaat | Contract India | Bronze |
| Radio | Spark Electric Cars | Future Stranger - Colour TV | TBWA Sri Lanka | Bronze |
| Radio | Aapkapainter.com | Deewar 3 | Contract India | Silver |
| Radio | Knifeindia.com | Tailor | Contract India | Bronze |
| Radio | Aapkapainter.com | Deewar 2 | Contract India | Silver |
| Radio | Nerolac | Red | Publicis Communications | Bronze |
| Radio | Radio City | Lucknow | Scarecrow Communications | Silver |
| Radio | Radio City | Delhi | Scarecrow Communications | Bronze |
| Radio | Aapkapainter.com | Deewar 1,2,3 | Contract India | Silver |
| Radio | Tyreonwheels.com | Barsaat | Contract India | Bronze |
| Radio | Omkar Alta Monte | Ek Rasoi | Law & Kenneth Saatchi & Saatchi | Bronze |
| Radio | Omkar Alta Monte | Do chavanniya | Law & Kenneth Saatchi & Saatchi | Silver |
| Radio | Save the children India | Science lesson, Hindi Lesson, Balbharati lesson | JWT India | Silver |
| Radio Craft | Wagh Bakri | Theatrical | Scarecrow Communications | Bronze |
| Radio Craft | Wagh Bakri | Garmahat | Scarecrow Communications | Gold |
| Radio Craft | Bedbathmore.com | Mard | Scarecrow Communications | Bronze |
| Radio Craft | Radio City | Azaadi | Scarecrow Communications | Bronze |
| Radio Craft | Wagh Bakri | Theatrical | Scarecrow Communications | SIlver |
| Radio Craft | Radio City | Lucknow | Scarecrow Communications | Bronze |
| Radio Craft | Knifeindia.com | Tailor | Contract India | Bronze |
| Radio Craft | Wagh Bakri | Garmahat | Scarecrow Communications | Silver |
| Radio Craft | Radio City | Lucknow | Scarecrow Communications | Silver |
| Radio Craft | Kenstar | Spot 1 | Contract India | Gold |
| Radio Craft | Save the children India | Science Lesson | JWT India | Bronze |
| Radio Craft | Radio City | Lucknow | Scarecrow Communications | Bronze |
| Radio Craft | Fever 104 FM | Mission Kashmir | Fever 104 FM | Silver |
| Public Relations | Ceylon Today & Mawbima National Newspapers | Big on Respect | TBWA Sri Lanka | Silver |
| Public Relations | Pepsi MTV Indies | Launching and establish MTV Indies as the natural habitat of the Indies soul | Pepsi MTV Indies, VIacom18 | Bronze |
| Public Relations | Daily Mirror | Mirror Reflections' | Sarva Integrated | Gold |
| Public Relations | North East Today | Eyeamindian | JWT India | Gold |
| Public Relations | Kimaya NICU | Kimaya NICU - The growth of a miracle | Ideosphere | Bronze |
| Public Relations | Find my stay | Big games for big names | Value360 Communications | Bronze |
| Public Relations | Child Survival India | No child brides | Havas WW India | Silver |
| Public Relations | Salaam Baalak Trust | The lightbag | Cheil India | Gold |
| Public Relations | Child Survival India | No child brides | Havas WW India | Silver |
| Public Relations | Sab TV | Sab Chai pe chutkule | Everest Brand Solutions | Bronze |
| Public Relations | Whisper | Whisper Out Loud | Madison Communications | Bronze |
| Public Relations | Puma India | Puma goes forever faster with Usain Bolt in India | Madison Communications | Gold |
| Public Relations | North East Today | Eyeamindian | JWT India | Gold |
| Public Relations | Puma India | Puma goes forever faster with Usain Bolt in India | Madison Communications | Gold |
| Public Relations | Whisper | Whisper touch the pickle campaign | Madison Communications | Silver |
| Public Relations | Action Committee for Formal Finance to non corporate small businesses | Small business is big business | Hansa Vision | Bronze |
| Public Relations | MTV India | MTV Rock the Vote - From a campaign to a movement | MTV India, Viacom18 | Bronze |
| Public Relations | Queen by Viacom18 Motion Pictures | Release of Queen on 7th March 2014 | Viacom18 Motion Pictures | Bronze |
| Direct | Kellogg's Corn Flakes | So funny it's serious exercise book | JWT India | Bronze |
| Direct | Salaam Baalak Trust | The lightbag | Cheil India | Silver |
| Direct | Club Mahindra | Slippers | Pi Communcations | Silver |
| Direct | Club Mahindra | Album of Memories | Pi Communcations | Bronze |
| Direct | Bakson's Hair Clinic | Trap your hair problems | Crayons Advtg | Bronze |
| Direct | Radious Developers | Getting top management's attention #1 | Select Direct Marketing Communications | Silver |
| Direct | Dabur Vatika | Brave & Beautiful | Linen Lintas | Bronze |
| Direct | Ceylon Today & Mawbima National Newspapers | Big on Respect | TBWA Sri Lanka | Sri Lanka |
| Direct | Jiyo Parsi | Rolex Fiat, Broke up Mom, Parents who act like grandparents, Nicole Kidman, Parsi Standards, Condom, Panni Ja and Carrom Foursome | Madison BMB | Gold |
| Direct | Dabur Vatika | Brave & Beautiful | Linen Lintas | Gold |
| Direct | Save the children India | Hindi lesson, science lesson, balbharati lesson | JWT India | Bronze |
| Direct | Dabur Vatika | Brave & Beautiful | Linen Lintas | Gold |
| Direct | HCL Technologies | Coolest Interview Ever | ITSA HCL Technologies | Gold |
| Direct | Pepsi | The Uncrushable Can | JWT India | Silver |
| Direct | Oxigen Wallet | Stroke of Midnight Campaign | ITSA Oxigen | Bronze |
| Direct | Asian Paints Royale | Speechless | Contract India | Bronze |
| Direct | Living with Diabetes in India | The Fake Patient Project | Medulla Communication | Silver |
| Direct | Mohan Foundation | Chain of Organs | JWT India | Bronze |
| Direct | Dabur Vatika | Brave & Beautiful | Linen Lintas | Grand Prix |
| Direct | Oxigen Wallet | Stroke of Midnight Campaign | ITSA Oxigen | Bronze |
View winners by agency
| Agency | Grand Prix | Gold | Silver | Bronze | Total |
| Alok Nanda & Co. | 1 | 1 | |||
| AutumnWinter Communications & Design | 2 | 2 | |||
| Candid Marketing | 1 | 1 | |||
| Cheil India | 1 | 2 | 1 | 4 | |
| Chutti TV (Sun TV Network) | 1 | 1 | |||
| Colors Marketing | 2 | 2 | |||
| Colors Viacom18 | 2 | 1 | 3 | ||
| Contract India | 2 | 6 | 7 | 15 | |
| Crayons Advertising | 1 | 1 | |||
| DDB Mudra | 1 | 3 | 4 | ||
| Dentsu Webchutney | 1 | 1 | |||
| DigitasLbi | 1 | 1 | |||
| Everest | 1 | 1 | |||
| FANATICS & VISCOMM | 1 | 1 | |||
| Fever 104 FM | 1 | 1 | |||
| GENX ENTERTAINMENT | 2 | 2 | |||
| Hansa Vision | 1 | 1 | |||
| Havas WW | 2 | 2 | 4 | ||
| Ideas@work | 1 | 2 | 3 | ||
| Ideosphere | 1 | 1 | |||
| ITSA HCL | 2 | 1 | 3 | ||
| ITSA Oxigen | 4 | 4 | |||
| J Walter Thompson | 6 | 5 | 10 | 21 | |
| JITB | 1 | 1 | |||
| Kinetic | 1 | 1 | |||
| L&K Saatchi & Saatchi | 1 | 1 | 2 | ||
| Linen Lintas | 1 | 3 | 1 | 5 | |
| M.A.T.E.S | 1 | 1 | 2 | ||
| Madison BMB | 1 | 1 | |||
| Madison Communications | 2 | 1 | 1 | 4 | |
| Madison Media | 1 | 1 | |||
| Maxus | 1 | 2 | 3 | ||
| Medulla Communication | 1 | 1 | |||
| MSM | 3 | 1 | 4 | ||
| MTV India, Viacom18 | 1 | 1 | |||
| NDTV | 2 | 1 | 3 | ||
| Pepsi MTV Indies, Viacom18 | 1 | 1 | |||
| pi communications | 1 | 1 | 2 | ||
| Publicis Communications | 3 | 3 | |||
| Rediffusion Y&R | 1 | 1 | |||
| Sab TV (MSM) | 1 | 1 | 2 | ||
| Sarva Integrated | 1 | 1 | 2 | ||
| Scarecrow Communications | 1 | 4 | 7 | 12 | |
| Select Direct Marketing Communications | 1 | 1 | |||
| Star India | 1 | 1 | |||
| Sunny Side Up Advertising India | 1 | 1 | |||
| Taproot Dentsu | 1 | 2 | 3 | ||
| TBWA Sri Lanka | 1 | 1 | 1 | 3 | |
| Times Internet | 1 | 1 | |||
| TV Today Network | 1 | 1 | |||
| TV18 Broadcast | 1 | 1 | 2 | ||
| UTV Entertainment Television | 2 | 1 | 3 | 6 | |
| Value360 Communications | 1 | 1 | |||
| Viacom18 Media | 1 | 1 | |||
| Viacom18 Motion Pictures | 1 | 1 | |||
| Wunderman International | 1 | 1 |
