Winners in the Design, Direct and Digital categories of the Creative Abby competition were announced at Goafest on 5 April.
Interface Business Solutions bagged the only Grand Prix of the night for work on Tata Docomo - CRM-powered personalised web banner.
In the Creative Abby results announced on 5 April, McCann WorldGroup won four Gold Abbys, while XOX won three. Hungama Digital Services bagged two Golds while BC Webwise, Thmbstrk and Publicis Communications won one each.
Three of McCann’s Gold Abbys came in the Design competition – two for work on Dish TV and one for work on the Young Presidents’ Organization. The agency’s fourth Gold came in the Direct competition for work on BIG CBS Spark.
All three Gold Abbys won by XOX Design were for work on Kyoorius, in the Design competition.
Leo Burnett won Gold in the Design category for work on Coke Studio.
Publicis Communications’ Gold was for work on Park Avenue Beer Shampoo, in the Direct competition.
In the Digital category, Hungama Digital Services won a Gold Abby each for work on Mahindra Quanto and Mahindra XUV500. BC WebWise bagged a Gold for work on Sunsilk, while Thmbstrk (Indigo Systems and Technology Consulting) bagged Gold for work on Axis Bank.
(Read the full results of the Creative Abby competition across categories on www.campaignindia.in on the night of 6 April)
