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WagonR drives home a point to 'make everyday great'

Watch the ad film conceptualised by Dentsu Impact here

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Dave Trott's blog: Solve the business problem

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Weber Shandwick ropes in Arpana Kumar Ahuja

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WagonR drives home a point to 'make everyday great'
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22 hours ago

WagonR drives home a point to 'make everyday great'

Watch the ad film conceptualised by Dentsu Impact here

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Dave Trott's blog: Solve the business problem
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21 hours ago

Dave Trott's blog: Solve the business problem

Starting with the business problem forces us to come at the situation out of a question rather than an answer, explains the author

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Rupa Frontline gets Ranveer Singh into his comfort zone
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1 hour ago

Rupa Frontline gets Ranveer Singh into his comfort zone

Watch the ad films conceptualised by Scarecrow Communications here

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49 minutes ago

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Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

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Weber Shandwick ropes in Arpana Kumar Ahuja
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1 hour ago

Weber Shandwick ropes in Arpana Kumar Ahuja

Joins from PR Pundit where she was chief growth officer

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Close Up: ‘At the end of the day you’re creating advertising, not rockets’: Sabuj Sengupta
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3 days ago

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Creative Critique: Ad Reviews 1-14 February
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Creative Critique: Ad Reviews 1-14 February

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Opinion: Humility scores the least in making a good client agency relationship
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Opinion: Humility scores the least in making a good ...

A sneak preview into the findings of the client-agency relationship study

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Opinion: Forget content; convenience is king
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1 day ago

Opinion: Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Opinion: Forget content; convenience is king
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Opinion: Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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4 days ago

MMGB: Renault 'As unexpected as life'

Watch the film conceptualised by Publicis Conseil here

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4 days ago

Opinion: From La La Land to La La Brand

Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration

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Valentine's Day: Are you in a relationship?
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Feb 14, 2017

Valentine's Day: Are you in a relationship?

This Valentine's Day, Campaign India launches a special series that will focus on Client-Agency relationships

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The Hindu is relaunched
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3 days ago

The Hindu is relaunched

The newspaper that has been around for nearly 140 years promises more pages every week — dramatically on Sundays and fairly significantly on other days

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Mindshare India is the second most awarded agency globally: The Gunn Report for Media 2016
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Feb 16, 2017

Mindshare India is the second most awarded agency ...

India retains the third spot; Ariel's 'Share The Load' by Mediacom Mumbai is among the 11 'Media campaigns of the year'

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Madison estimates 13.5 per cent growth in ad spends in 2017
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Feb 16, 2017

Madison estimates 13.5 per cent growth in ad spends ...

Digital to grow by 25 per cent, TV by 13.1 per cent and print by 9.5 per cent

FEATURED

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Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings
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Feb 15, 2017

Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings

The author lists a few principles about the client-agency relationship

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Opinion: I'm back, pitches! A mum returns to the ad industry
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Jan 27, 2017

Opinion: I'm back, pitches! A mum returns to the ad industry

Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.

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Dave Trott's blog: Winning by a whisker
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Jan 05, 2017

Dave Trott's blog: Winning by a whisker

The author brings out the importance of professionals listening to what ordinary people say

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Opinion: We need to blend into the future with balance
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Dec 15, 2016

Opinion: We need to blend into the future with balance

The author peeks into subliminal changes and reflects on what 2017 holds for marketing

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Lenskart attempts to make spectacles 'sexy'
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1 day ago

Lenskart attempts to make spectacles 'sexy'

Watch the ad films conceptualised by Taproot Dentsu here

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Weekend Watch: Mirinda sends out message to parents, says '#ReleaseThePressure'
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MMGB: Renault 'As unexpected as life'
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4 days ago

MMGB: Renault 'As unexpected as life'

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Tanishq shows beautiful moments between brides and fathers, just before the wedding vows
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4 days ago

Tanishq shows beautiful moments between brides and fathers, just before the ...

Watch the ad film conceptualised by Lowe Lintas here

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Benetton pushes gender equality with #UnitedByHalf
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Feb 16, 2017

Benetton pushes gender equality with #UnitedByHalf

Watch the ad film conceptualised by Creativeland Asia here

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Coverfox pushes ease of use, importance of bike insurance
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Feb 15, 2017

Coverfox pushes ease of use, importance of bike insurance

Watch the ad film conceptualised by BBH India here

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MTV takes on homophobes, says '#LoveCantBeChee'
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Feb 15, 2017

MTV takes on homophobes, says '#LoveCantBeChee'

Watch the film conceptualised in-house here

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