Premium

Mahindra rolls out ‘Live Young, Live Free’ sequel

Watch the film conceptualised by FCB Interface here

Premium

Policybazaar shows quirky exchange between widow and ...

Premium

‘The idea of the sequel came from Bollywood’: Vivek Nayer

Premium

Unmetric Engagement Meter: Twitter top 20 for 1-10 January

Premium

The Ad Club and AAAI partner to take on violence against ...

Premium
Mahindra rolls out ‘Live Young, Live Free’ sequel
Premium
1 day ago

Mahindra rolls out ‘Live Young, Live Free’ sequel

Watch the film conceptualised by FCB Interface here

Premium
Policybazaar shows quirky exchange between widow and deceased husband, highlights insurance importance
Premium
1 day ago

Policybazaar shows quirky exchange between widow ...

Watch the ad film conceptualised in-house here

Premium
‘The idea of the sequel came from Bollywood’: Vivek Nayer
Premium
6 hours ago

‘The idea of the sequel came from Bollywood’: Vivek ...

The CMO of the automotive division of Mahindra & Mahindra explains why the brand decided to create a sequel to its 'Live Young, Live Free' campaign.

Premium
Unmetric Engagement Meter: Twitter top 20 for 1-10 January
Premium
1 day ago

Unmetric Engagement Meter: Twitter top 20 for 1-10 ...

Posts from Maruti Ertiga, Big Bazaar, Tata Motors, BARC, HTC and more...

Premium
The Ad Club and AAAI partner to take on violence against women
Premium
6 hours ago

The Ad Club and AAAI partner to take on violence ...

Invite the industry to send pitches for the cause; best of the lot will be funded by the associations and released during Goafest

Premium
MMGB: Babylon 'Don't ask the internet. Ask a real doctor'
Premium
1 day ago

MMGB: Babylon 'Don't ask the internet. Ask a real doctor'

View the work conceptualised by Ogilvy & Mather London here

Premium
Fabindia ropes in Karan Kumar to head brand and marketing
Premium
How to make an effective brand film
Premium
1 day ago

How to make an effective brand film

Campaign talks to the people behind brand films such as BMW's 'The Escape' and Samsung's 'Fighting Chance' and identifies the secret sauce that engaged viewers and persuaded them to watch.

Premium
Opinion: 2017 must see a return to genuine creativity
Premium
1 day ago

Opinion: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands, says the author

Premium
Opinion: 2017 must see a return to genuine creativity
Premium
1 day ago

Opinion: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands, says the author

Premium
T.O.M. Tweekend
Premium
4 days ago

T.O.M. Tweekend

Some tweets that caught our attention this week

Premium
Pick of the Week: Havells
Premium
Jan 12, 2017

Pick of the Week: Havells

A different take on its 'wires that don't catch fire' premise makes the work standout

Premium
Weekend Wrap: 13 January 2017
Premium
Jan 11, 2017

Weekend Wrap: 13 January 2017

In the news: ASCI, Digital Republik, Gionee, iGenero, Nestle India, Nissan, Pulp Strategy and Traffic Jams Communications

Premium
Zenith wins Singapore Tourism's global media account from MEC
Premium
Jan 12, 2017

Zenith wins Singapore Tourism's global media ...

The agency's mandate covers US, UK, India, China, Singapore and Australia

Premium
Dhoni, Kohli part of London School of Marketing's world's most marketable athletes
Premium
Instagram introduces ads within Stories
Premium
Jan 12, 2017

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

FEATURED

Premium
Dave Trott's blog: Winning by a whisker
Premium
Jan 05, 2017

Dave Trott's blog: Winning by a whisker

The author brings out the importance of professionals listening to what ordinary people say

Premium
Opinion: We need to blend into the future with balance
Premium
Dec 15, 2016

Opinion: We need to blend into the future with balance

The author peeks into subliminal changes and reflects on what 2017 holds for marketing

Premium
Goafest 2017: 'Champions of Excellence' instituted to celebrate clients
Premium
Dec 22, 2016

Goafest 2017: 'Champions of Excellence' instituted to celebrate clients

Agencies to nominate senior members of advertiser teams; six of them to be recognised in year one

Premium
Opinion: The Emotional Grand Prix
Premium
Dec 19, 2016

Opinion: The Emotional Grand Prix

While clarifying that awards are important, the author says the effect of work on the people it touches is truly special.

The Work

Premium
Tapzo pitches itself as the 'all-in-one' app
Premium
1 day ago

Tapzo pitches itself as the 'all-in-one' app

Watch the ad films conceptualised by BBH India here

Premium
Aristocrat gets Rohit Sharma and R Ashwin to play selectors, showcase 'talented' collection
Premium
BlueStone.com showcases collection, with another slice-of-life story
Premium
4 days ago

BlueStone.com showcases collection, with another slice-of-life story

Watch the film conceptualised by Contract Advertising here

Premium
Ford looks to break service myths, with villains Prakash Raj, Gulshan Grover and Sudha Chandran
Premium
4 days ago

Ford looks to break service myths, with villains Prakash Raj, Gulshan Grover and ...

Watch the ad films conceptualised by Global Team Blue here

Premium
Weekend Watch: #DontBeAMannequin
Premium
4 days ago

Weekend Watch: #DontBeAMannequin

Watch the film conceptualised by Autumn Worldwide here

Premium
Smart TVs can make emotional connections: TCL
Premium
Jan 11, 2017

Smart TVs can make emotional connections: TCL

Watch the ad film conceptualised by Ogilvy & Mather here

Premium
Bengaluru FC appeals to men to ensure women’s safety in city
Premium
Jan 11, 2017

Bengaluru FC appeals to men to ensure women’s safety in city

Watch the film conceptualised in-house here

Videos

Galleries

PARTNER CONTENT