DDB MudraMax-Media has appointed Gerald Roche as senior vice president. Prior to this he was vice president -media buying at Starcom MediaVest.
Roche said, "MudraMax-Media and DDB Mudra Group with its array of capabilities, offers clients outcome-focused solutions, that are differentiated and out of the box. I am delighted to be a part of this team."
Sathyamurthy Namakkal, president, DDB MudraMax-Media and OOH, said, "Gerald brings a set of skills to MudraMax; some that are unique and some that complement our current talent and philosophy. His leadership will benefit all our clients, team and media partners."
Roche has also worked with Carat, OMD and Madison Media.
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