Campaign India Team
Aug 16, 2018

SBI assigns media duties to DDB Mudramax

Account won post a multi-agency pitch

SBI assigns media duties to DDB Mudramax
State Bank of India (SBI), has appointed DDB Mudramax as the sole media agency for its media duties. The account was won post a multi-agency pitch. 
 
The account will be managed out of the agency’s Mumbai office. It will be led by Navin Kathuria, EVP and principal partner, DDB Mudramax.
 
Dinesh Menon, CMO,State Bank of India, said, “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”    
 
Sathyamurthy Namakkal, president, DDB Mudramax, added, “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives”.
 
Source:
Campaign India

Related Articles

Just Published

Premium
The future is short: How pithy clips are taking over social video
Premium
13 hours ago

The future is short: How pithy clips are taking ...

A look at TikTok's rise and other brands' quick-hitting successes.

Premium
Mumbrella to cease Asia operations
Premium
13 hours ago

Mumbrella to cease Asia operations

Mumbrella publisher Tim Burrowes announced the closure in a lengthy and honest letter just published.

Premium
You can't stay mad if your mouth is stuffed with Mini Oreos
Premium
3 days ago

You can't stay mad if your mouth is stuffed with ...

That's just science, as this fun ad by FCB Jakarta proves.

Premium
Real Kashmir showcases 'unreal fan' stories
Premium
3 days ago

Real Kashmir showcases 'unreal fan' stories

Watch the film conceptualised by Cheil India here