Campaign India Team
Aug 16, 2018

SBI assigns media duties to DDB Mudramax

Account won post a multi-agency pitch

SBI assigns media duties to DDB Mudramax
State Bank of India (SBI), has appointed DDB Mudramax as the sole media agency for its media duties. The account was won post a multi-agency pitch. 
 
The account will be managed out of the agency’s Mumbai office. It will be led by Navin Kathuria, EVP and principal partner, DDB Mudramax.
 
Dinesh Menon, CMO,State Bank of India, said, “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”    
 
Sathyamurthy Namakkal, president, DDB Mudramax, added, “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives”.
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

15 hours ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

15 hours ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

15 hours ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come