Campaign India Team
Aug 16, 2018

SBI assigns media duties to DDB Mudramax

Account won post a multi-agency pitch

SBI assigns media duties to DDB Mudramax
State Bank of India (SBI), has appointed DDB Mudramax as the sole media agency for its media duties. The account was won post a multi-agency pitch. 
 
The account will be managed out of the agency’s Mumbai office. It will be led by Navin Kathuria, EVP and principal partner, DDB Mudramax.
 
Dinesh Menon, CMO,State Bank of India, said, “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”    
 
Sathyamurthy Namakkal, president, DDB Mudramax, added, “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives”.
 
Source:
Campaign India

Related Articles

Just Published

Premium
Independent agency network Local Planet opens in Apac
Premium
10 hours ago

Independent agency network Local Planet opens in Apac

Percept Media from India is among the nine agencies from the region

Premium
Brijesh Parmar joins Fulcro as ECD
Premium
11 hours ago

Brijesh Parmar joins Fulcro as ECD

Was head of art at The Womb previously

Premium
Cannes Lions 2019: DDB Mudra (two), FCB Ulka get shortlists in Sustainable Development Goals
Premium
12 hours ago

Cannes Lions 2019: DDB Mudra (two), FCB Ulka get ...

71 entries were submitted from India in this category

Premium
ADK Fortune gets Ambar Sharan Lal
Premium
13 hours ago

ADK Fortune gets Ambar Sharan Lal

Moves from HS Ads where he was GM