OMD Mudramax has bagged the media duties of Cipla Health following a multi-agency pitch.
The agency's Mumbai office will be working with the brands under Cipla Health for their consumer engagement initiatives across mass media, digital and below-the-line.
Himava Nath, CMO, Cipla Health, said, “We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”
Sathyamurthy Namakkal, president, OMD MudraMax, said, “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working withgood brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.