Genesis Burson-Marsteller, Medulla Communications partner for healthcare communications

Public Relations firm Genesis Burson-Marsteller (GBM) has announced a strategic partnership with Medulla Communications, a specialised healthcare communications agency. The duo will provide integrated strategic, creative and medical communication solutions for the health and wellness sector.

Headquartered in Mumbai, Medulla will now partner GBM exclusively, informed an official statement. It added that services offered include brand strategy and communication, medical strategy and advisory, key opinion leader (KOL) relationships, physician and influencer engagement, consumer and patient education and support, corporate reputation management, CSR, public affairs and digital marketing.

On the partnership, Prema Sagar, principal and founder, GBM, said, “Given the immense potential in the health and wellness market, we are excited to be working with such an innovative team of healthcare communication experts. Our combined experience allows us to understand the ever evolving and specialized needs of this sector and help clients adapt and innovate. Together, we will be a force multiplier for our existing and potential clients.”

She added, “As the trend towards preventive healthcare continues, our collaboration with Medulla will help both healthcare and other marketers connect health and wellness benefits to their products to capitalise on this trend and win consumer awareness, sales, and loyalty. We believe that an organised approach to communication measurably improves healthcare delivery.”

Praful Akali, founder and MD, Medulla Communications, said, “Corporate reputation, corporate social responsibility and public policy influence are  nowhere of more significance than in the health and wellness segments – the immense experience that Genesis Burson-Marsteller brings in these areas will certainly help our clients. Moreover, this partnership allows us to bring in an integrated communications offering and scale that clients in this sector may not have experienced before.”