Campaign India Team
Jan 18, 2012

Genesis Burson-Marsteller announces new business wins

The agency has won the PR mandates for Piaggio-Vespa, New Zealand Tourism, Safilo, Hindustan National Glass and Medium Healthcare Consulting

Genesis Burson-Marsteller announces new business wins

Genesis Burson-Marsteller, South Asia has bagged five new accounts in the New Year. These include Piaggio-Vespa, New Zealand Tourism, Safilo, glass packaging solution provider Hindusthan National Glass (HNG Group) and Hyderabad-based boutique firm, Medium Healthcare Consulting as retainer accounts. The firm has also bagged significant project clients such as express delivery service provider, TNT, ArtDubai, an art fair held for Middle East and Africa, and India Design Forum, scheduled for March in New Delhi.

“The firm’s focus is on ethical influencing and bringing alive creative outreach campaigns using an evidence-based approach. We are starting the year on a high, with some really interesting companies and brands as retainers,” said Prema Sagar, principal and founder, Genesis Burson-Marsteller, South Asia.

“We work hard in building truly winning campaigns and measuring what we achieve for our clients. Beyond retainers and projects, we have won significant work from existing accounts which is at the core of our business strategy – to retain and build long term relationships with our clients,” added Nikhil Dey, president, Public Relations, Genesis Burson-Marsteller, South Asia.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

4 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

4 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

1 day ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.