Genesis Burson-Marsteller announces new business wins

Genesis Burson-Marsteller, South Asia has bagged five new accounts in the New Year. These include Piaggio-Vespa, New Zealand Tourism, Safilo, glass packaging solution provider Hindusthan National Glass (HNG Group) and Hyderabad-based boutique firm, Medium Healthcare Consulting as retainer accounts. The firm has also bagged significant project clients such as express delivery service provider, TNT, ArtDubai, an art fair held for Middle East and Africa, and India Design Forum, scheduled for March in New Delhi.

“The firm’s focus is on ethical influencing and bringing alive creative outreach campaigns using an evidence-based approach. We are starting the year on a high, with some really interesting companies and brands as retainers,” said Prema Sagar, principal and founder, Genesis Burson-Marsteller, South Asia.

“We work hard in building truly winning campaigns and measuring what we achieve for our clients. Beyond retainers and projects, we have won significant work from existing accounts which is at the core of our business strategy – to retain and build long term relationships with our clients,” added Nikhil Dey, president, Public Relations, Genesis Burson-Marsteller, South Asia.