Media

Campaign India Team

May 16, 2012

GEC ratings: Star Plus gains 14 GRPs, expands lead

Sony Sab was the big gainer, adding 27 GRPs in week 19

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GEC ratings: Star Plus gains 14 GRPs, expands lead

According to TAM, Star Plus gained 14 GRPs to open up the gap on second-placed Zee TV. Star Plus ended the week at 276 GRPs, 52 ahead of Zee TV (224). Zee TV closed 15 GRPs below its week 18 count.

Coming in third was Sony TV, which faced a three-point dip to end with 217 GRPs. Colors was next, gaining six GRPs to end the week with 201.

Sony Sab was a big gainer as the channel reached 131 GRPs, a 27 point gain from week 18. Life OK gained six GRPs, ending with 91.

Sahara One (40 GRPs), Star Utsav (36 GRPs) and Imagine TV (18 GRPs) lost one, two and eight points respectively during the week.

DD National gained three points to end the week at 14, followed by Z Smile, which saw no change to its six GRPs from week 18.

The top ten Hindi GEC programmes of Week 19 were:

Rank	Channel	Programme	Air Date	TVR
1	Star Plus	Diya Aur Baati Hum	11/5/2012	4.94
2	Z Zee TV	Knorr Soupy Did Little Master 2 Audition	6/5/2012	4.82
3	Star Plus	Ek Hazaaron Mein Meri Behna	7/5/2012	4.56
4	Colors	Ballika Vadhu	7/5/2012	4.48
5	Sony	Crime Patrol	11/5/2012	4.03
6	Star Plus	Yeh Rishta Kya Kehlata Hai	7/5/2012	3.83
7	Sony	CID	12/5/2012	3.58
8	Z Zee TV	Purnavivah	11/5/2012	3.42
9	Star Plus	Is Pyaar Ko Kya Naam Doon	8/5/2012	3.36
10	Star Plus	Saathiya Saath Nibhana	8/5/2012	3.32

(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Week 19 2012)

Source:

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