Media
Campaign India Team
May 16, 2012

GEC ratings: Star Plus gains 14 GRPs, expands lead

Sony Sab was the big gainer, adding 27 GRPs in week 19

GEC ratings: Star Plus gains 14 GRPs, expands lead

 

 

According to TAM, Star Plus gained 14 GRPs to open up the gap on second-placed Zee TV. Star Plus ended the week at 276 GRPs, 52 ahead of Zee TV (224). Zee TV closed 15 GRPs below its week 18 count.
 
Coming in third was Sony TV, which faced a three-point dip to end with 217 GRPs. Colors was next, gaining six GRPs to end the week with 201.
 
Sony Sab was a big gainer as the channel reached 131 GRPs, a 27 point gain from week 18. Life OK gained six GRPs, ending with 91.
 
Sahara One (40 GRPs), Star Utsav (36 GRPs) and Imagine TV (18 GRPs) lost one, two and eight points respectively during the week.
 
DD National gained three points to end the week at 14, followed by Z Smile, which saw no change to its six GRPs from week 18.

The top ten Hindi GEC programmes of Week 19 were:

Rank

Channel

Programme

Air Date

TVR

1

Star Plus

Diya Aur Baati Hum

11/5/2012

4.94

2

Z Zee TV

Knorr Soupy Did Little Master 2 Audition

6/5/2012

4.82

3

Star Plus

Ek Hazaaron Mein Meri Behna

7/5/2012

4.56

4

Colors

Ballika Vadhu

7/5/2012

4.48

5

Sony

Crime Patrol

 11/5/2012 4.03

6

Star Plus

Yeh Rishta Kya Kehlata Hai

7/5/2012

3.83

7

Sony

CID

12/5/2012

3.58

8

Z Zee TV

Purnavivah

11/5/2012

3.42

9

Star Plus

Is Pyaar Ko Kya Naam Doon

8/5/2012

 3.36

10

Star Plus

Saathiya Saath Nibhana 

8/5/2012

3.32

(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Week 19 2012)

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

Cannes Homecoming 2025: Join the grand welcome for India’s Lions

3 Cannes Homecoming 2025: Join the grand welcome for India’s Lions

Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

4 Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

WPP's 'pretty grim' profit warning: stock market analysts react

5 WPP's 'pretty grim' profit warning: stock market analysts react

Googlies on Google: A curiosity-driven game for search

6 Googlies on Google: A curiosity-driven game for search

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Kuku FM launches Kuku TV targeted at mobile-first viewers

8 Kuku FM launches Kuku TV targeted at mobile-first viewers

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

10 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

Related Articles

GEC ratings: Zee TV back to third
Marketing
Mar 21, 2012
Campaign India Team

GEC ratings: Zee TV back to third

GEC Ratings: Star Plus gains, while Colors and Zee TV slide
Media
Jul 06, 2011
Campaign India Team

GEC Ratings: Star Plus gains, while Colors and Zee ...

GEC ratings: Star Plus surges ahead to maintain hold at the top
Media
Oct 27, 2011
Campaign India Team

GEC ratings: Star Plus surges ahead to maintain ...

Hindi GECs: Colors catches up with Star Plus
Media
Jun 15, 2011
Campaign India Team

Hindi GECs: Colors catches up with Star Plus

Just Published

Not every Cannes Lion roars in real life
Awards
1 hour ago
Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

Cannes Lions tightens reins as AI blurs boundaries
Advertising
3 hours ago
Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Cultural ‘Tadka’ drives India’s most effective ads in 2025
Advertising
4 hours ago
Campaign India Team

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive
Advertising
1 day ago
Gideon Spanier

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.