Media
Campaign India Team
Jul 16, 2009

GE channels bet on slew of format shows

The battle of the Hindi general entertainment channels for eyeballs is getting fiercer. Three GECs including Sony Entertainment, Colors and STAR Plus have announced the launch of their big ticket reality shows for primetime, with all the shows being pitted against each other.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Sony to produce Labubu movie, report says
Marketing
Nov 18, 2025
Staff Reporters

Sony to produce Labubu movie, report says

GEC ratings: Star Plus gains; Sony, Zee and Colors lose
Media
Oct 05, 2011
Jagadeesh Krishnamurthy

GEC ratings: Star Plus gains; Sony, Zee and Colors ...

GEC Ratings: Star Plus, Sony gain in GRPs
Media
Jan 25, 2012
Campaign India Team

GEC Ratings: Star Plus, Sony gain in GRPs

GEC ratings: STAR Plus surges, Colors slips
Media
Jan 27, 2011
Campaign India Team

GEC ratings: STAR Plus surges, Colors slips

Just Published

Shriram Life launches AI-created campaign featuring Rahul Dravid
Advertising
10 hours ago
Campaign India Team

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

Mondelez introduces Lotus Biscoff to India with integrated campaign
Advertising
10 hours ago
Campaign India Team

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

Junglee Games elevates co-founder Kapil Rathee to chief executive role
Advertising
11 hours ago
Campaign India Team

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.

CloudTV expands content portfolio through Swastik Stories partnership
Advertising
11 hours ago
Campaign India Team

CloudTV expands content portfolio through Swastik ...

This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.