Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 16, 2009
GE channels bet on slew of format shows
The battle of the Hindi general entertainment channels for eyeballs is getting fiercer. Three GECs including Sony Entertainment, Colors and STAR Plus have announced the launch of their big ticket reality shows for primetime, with all the shows being pitted against each other.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Marketing
Nov 18, 2025
Sony to produce Labubu movie, report says
Media
Jan 25, 2012
GEC Ratings: Star Plus, Sony gain in GRPs
Media
Jan 27, 2011
GEC ratings: STAR Plus surges, Colors slips
Just Published
Advertising
15 hours ago
NDTV Launches Art Awards to recognize Indian ...
The Masterstroke Art Awards will spotlight artists, institutions, and patrons shaping India's cultural identity, with the inaugural edition set for February.
.png&h=268&w=401&q=100&v=20250320&c=1)
PR
21 hours ago
IndiGo crisis: A case for more heart, less script
In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
.png&h=268&w=401&q=100&v=20250320&c=1)
PR
22 hours ago
Upping the game: How Indian game developers can ...
While India has massive download volume, only a small percentage are high-value payers.
Advertising
1 day ago
Zen Diamond’s four-act launch outruns the celebrity ...
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
