Dentsu Webchutney’s ex CEO and CCO, Gautam Reghunath and PG Aditiya have announced the launch of a creative agency called Talented.
With this launch, the duo aims to reimagine the industry’s relationship with its talent and clients and redirect the advertising industry’s focus back to its talent.
Talented will also address advertising tropes like pay, work hours, inequity, lack of employee ownership, and lack of ESOPs, among others.
The duo states that they have a few radical ideas that could fundamentally alter the agency business - including employee ownership and developing a thick skin with their client relationships.
Reghunath and Aditiya said, “We love the agency business. But the world certainly doesn’t need another advertising agency. What we believe it does need is a serious re-imagination of the agency experience - both for clients and for the talent in advertising. With Talented, we’re starting up because we have some ideas that we believe can fundamentally alter what our business means, first for those working in it and then therefore for our clients. We want to build a workplace where what every member of the leadership and its youngest colleagues think and say about the company, are the same. Where our actions and policies back up our words and press releases.
They added, “Now, why should all this matter to our clients? Well, it’s only natural that the benefits of all of this will flow directly into our work for them. When a client chooses us, we want them to know that we’re committed to putting the sharpest, most motivated talent in front of them. How we operate internally is going to play a huge role in making that happen. And at the end of all of this, we just want to do great advertising.”
Reghunath joined Denstsu Webchutney in 2010 as account manager, whereas Aditiya joined as a copywriter in 2012. The duo quit the agency together in October 2021.