Lifestyle e-commerce portal Koovs.com has announced the appointment of Gaurav Nabh as marketing director. He joined the company two months ago and was CEO at Quasar prior.
Nabh is based in Gurgaon and his mandate includes brand communication and content, digital marketing and consumer engagement programmes.
Mary Turner, CEO, Koovs Group, said, “I am delighted to have Gaurav join Koovs. He brings invaluable experience in digital and mobile marketing, especially his early experience in launching Virgin Mobile and Telenor in India and deep understanding of the Indian consumer. Digital marketing is gaining traction in the industry and his expertise in the field will help the brand take a leap forward.”
Nabh said, “E-commerce is reshaping the Indian consumer’s shopping habits and I am delighted to be a part of this journey. We wish to brand Koovs as the first choice for western fashion and global trends. Through a host of innovative marketing campaigns, the aim is to build Koovs as the preferred fashion destination for the style conscientious youth of India.”
In past assignments, he has worked with Virgin Mobile, Telenor, Proctor & Gamble, Nestle, Colgate and Domino's.