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The advertising industry spends too much time looking to the future and romanticising the past, he tells Campaign.
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Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.
But what does it mean for brand marketers and how can they adapt?
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.