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Not the one to shy away from shooting sharp one-liners, Campaign sat with marketing guru Gary Vaynerchuk on his recent trip to Singapore to discuss the changing industry landscape, winning the attention game, and why AI is not taking center stage at VaynerMedia
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BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'
Amazon Prime Video has achieved an average monthly ad-supported reach of over 315 million viewers globally, the company announced on Tuesday evening on the sidelines of its UnBoxed event for Amazon Ads.
Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.
Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.