Garuda Polyflex Food has appointed DDB MudraMax to handle its media duties. DDB MudraMax's Bangalore office will handle the business it won following a multi-agency pitch.
Garuda Polyflex Food works under the brand name 'Gone Mad'.
On the development, V. Jayachandran, managing director, Garuda Polyflex Food, said, “We, at Garuda Polyflex Food are very happy to have DDB MudraMax as our media partner. They bring with them, significant expertise of having managed media for reputed organisations in India. They also bring the attitude in line with our brand “Gone Mad”, which makes them a perfect fit for us. We look forward to a long and fruitful partnership.”
On the account win, Anilkumar Sathiraju, AVP and head south, DDB MudraMax, said “We are very excited to work on this brand called Gone Mad. It’s one of its kind and we’ve got some exciting work coming up very soon. Some of the brands coming soon from the house of Garuda Food is something that you need to wait and watch out."