Advertising
Campaign India Team
Nov 21, 2008

Frito-Lay hawks 'desi' flavours through Kareena Kapoor

Frito-Lay, PepsiCo's snack division, has unveiled a multi-media campaign with the new brand ambassador, Kareena Kapoor, promoting Kurkure's latest brand extension, Kurkure Desi Beats.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Agencies must prove ROI, not just impressions

9 Agencies must prove ROI, not just impressions

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Cetaphil gets Kareena Kapoor Khan as brand ambassador
Marketing
Oct 21, 2022
Campaign India Team

Cetaphil gets Kareena Kapoor Khan as brand ambassador

Springfit Mattress gets Kareena Kapoor as brand ambassador
Marketing
Aug 30, 2022
Campaign India Team

Springfit Mattress gets Kareena Kapoor as brand ...

Springfit gets Kareena Kapoor Khan as brand ambassador
Marketing
Jun 20, 2022
Campaign India Team

Springfit gets Kareena Kapoor Khan as brand ambassador

Toyam Sports gets Suniel Shetty as brand ambassador
Marketing
May 18, 2023
Campaign India Team

Toyam Sports gets Suniel Shetty as brand ambassador

Just Published

Less than 3% of users recall digital ads: Report
Advertising
18 hours ago
Campaign India Team

Less than 3% of users recall digital ads: Report

Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.

Dismantling the climate rhetoric
Advertising
20 hours ago
Surabhi Trivedi

Dismantling the climate rhetoric

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.

What the Cloudflare outage reveals about digital fragility
Advertising
21 hours ago
Prabhu Ram

What the Cloudflare outage reveals about digital ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

Publicis Groupe South Asia appoints Supraja Srinivasan to lead communications
Advertising
22 hours ago
Campaign India Team

Publicis Groupe South Asia appoints Supraja ...

Srinivasan joins Publicis after seven years at BookMyShow.