Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Feb 11, 2010
Fanta uses Holi's colour splash for latest campaign
Coca-Cola India has launched a new communicating program for Fanta based on the festival of Holi. The 360-degree initiative featuring the brand ambassador for Fanta, Genelia D'Souza is supported by the line - Holi Hai! Toh dikhao apne asli rang (It's Holi! so show your true colours). The film has been conceptualised been by Ogilvy & Mather.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Jul 21, 2010
O&M uses a parrot in Vodafone's latest TVC
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 hour ago
Brands must eradicate the 'insight famine' to find ...
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 hours ago
When hands do the talking, the message hits home
A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
21 hours ago
India’s creator economy meets Adobe’s global agenda ...
From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.
