Campaign India picks a few ad campaigns rolled out for the festival of colours, and wishes its readers a safe and colourful Holi
In the news: BBC Studios, Dainik Bhaskar Group, Deskera, Fanta, GenY Medium, Lowe Lintas and Togglehead
WATCH Ogilvy & Mather’s Indian adapt of the TVC here
Coca-Cola India has launched a new communicating program for Fanta based on the festival of Holi. The 360-degree initiative featuring the brand ambassador for Fanta, Genelia D'Souza is supported by the line - Holi Hai! Toh dikhao apne asli rang (It's Holi! so show your true colours). The film has been conceptualised been by Ogilvy & Mather.
Nomad Films has roped in Joshua Upputuru as producer. Upputuru comes from O&M, where he was accounts director. In a career spanning seven years, he has worked with brands such as Tata Motors, Fanta, Hyundai, Seagram's and Oral B amongst others.This is Upputuru's first stint in the ad film production industry.
With summer descending upon us, all the major soft drink brands are boosting their share of voice, with an eye on summer sales. Almost every week, a new soft drink TVC goes on air and as a result, we have enough commercials to compile an entire feature!Watch a collection of recently released commercials. Enjoy!Slice 'Aamsutra':
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