Mar 09, 2020

MMGB: Holi 2020 ads

Campaign India picks a few ad campaigns rolled out for the festival of colours, and wishes its readers a safe and colourful Holi

Jul 04, 2019

Weekend Wrap: 5 July

In the news: BBC Studios, Dainik Bhaskar Group, Deskera, Fanta, GenY Medium, Lowe Lintas and Togglehead

Feb 23, 2012

Fanta energises 3D characters in its latest TVC

WATCH Ogilvy & Mather’s Indian adapt of the TVC here

Feb 11, 2010

Fanta uses Holi's colour splash for latest campaign

Coca-Cola India has launched a new communicating program for Fanta based on the festival of Holi. The 360-degree initiative featuring the brand ambassador for Fanta, Genelia D'Souza is supported by the line - Holi Hai! Toh dikhao apne asli rang (It's Holi! so show your true colours). The film has been conceptualised been by Ogilvy & Mather.

Jan 27, 2010

Joshua Upputuru joins Nomad Films as producer

Nomad Films has roped in Joshua Upputuru as producer. Upputuru comes from O&M, where he was accounts director. In a career spanning seven years, he has worked with brands such as Tata Motors, Fanta, Hyundai, Seagram's and Oral B amongst others.This is Upputuru's first stint in the ad film production industry.

Mar 25, 2009

Fighting for a share of throat

With summer descending upon us, all the major soft drink brands are boosting their share of voice, with an eye on summer sales. Almost every week, a new soft drink TVC goes on air and as a result, we have enough commercials to compile an entire feature!Watch a collection of recently released commercials. Enjoy!Slice 'Aamsutra':