Campaign India Team
Jan 31, 2020

Famous Innovations wins Supr Daily's creative mandate

The account was won following a multi-agency pitch

The agency's Bengaluru office will handle the account
The agency's Bengaluru office will handle the account
Famous Innovations has bagged the creative mandate of Supr Daily, a grocery delivery service.
The account was won following a multi-agency pitch and will be handled by its Bengaluru office. The mandate includes strategy and creative for the brand.
 
Deepika K, senior director, brand marketing, Supr Daily, said, "In a category cluttered by discounts and offers, we are aiming to build a brand that people will love and come to rely on wholly. In the early stages of building the brand, we need a partner who would care about its foundation as much as we do. We found in Famous a true sense of partnership and insightful decoding of our brief. That, combined with their young, agile team that brought great passion to the table tipped the scales in their favour." 
 
Mithila Saraf, business head, Bangalore, Famous Innovations, added, "For such a young brand, Supr Daily has an immensely beautiful and clear vision of who they want to be. A vision that would inspire any creative partner to give their best shot. This is our chance to jump into a very exciting brand and a nascent category with a lot of room for great work, and we look forward to it." 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Disney Cruise Line VP on how the brand ventures ...

With a locally adaptive strategy, strong fan engagement, and Disney’s magical storytelling, Disney Cruise Line sets sail into Asia ahead of its December 2025 debut. Campaign speaks exclusively with VP and regional GM Sarah Fox before Campaign 360 next week.

6 hours ago

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

9 hours ago

Slack’s new hustle: From free chats to paid ...

With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer’s operating system.

9 hours ago

The emotional connection: A new normal in influencer...

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.