Famous Innovations has bagged the creative mandate of Supr Daily, a grocery delivery service.
The account was won following a multi-agency pitch and will be handled by its Bengaluru office. The mandate includes strategy and creative for the brand.
Deepika K, senior director, brand marketing, Supr Daily, said, "In a category cluttered by discounts and offers, we are aiming to build a brand that people will love and come to rely on wholly. In the early stages of building the brand, we need a partner who would care about its foundation as much as we do. We found in Famous a true sense of partnership and insightful decoding of our brief. That, combined with their young, agile team that brought great passion to the table tipped the scales in their favour."
Mithila Saraf, business head, Bangalore, Famous Innovations, added, "For such a young brand, Supr Daily has an immensely beautiful and clear vision of who they want to be. A vision that would inspire any creative partner to give their best shot. This is our chance to jump into a very exciting brand and a nascent category with a lot of room for great work, and we look forward to it."