Campaign India Team
Mar 14, 2023

24 hours with…Mithila Saraf

The CEO of Famous Innovations takes us through what a day in her life looks like

24 hours with…Mithila Saraf

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it in Campaign India's '24 hours with', feature which runs every Tuesday. 


Name: Mithila Saraf

Job: CEO, Famous Innovations

Professional and personal mantra: Do what makes you feel fulfilled at the end of the day


8am: Wake up. (one of these days I hope to become one of those 5 am risers like tech CEOs... maybe if I spend more time on Twitter I will!)


8:30am: Gym. It is my favourite time of the day, it's my version of self-care. Not that I do much. I'm a light cardio and yoga kind of person, but these 30 minutes are absolutely sacrosanct for my sanity. 


9am: Getting ready for work while watching the news. Yes, I still watch news the old school style - on television! 


10am: Commute to office and 30 mins with my embarrassing music choices. 


10:30am: Usually a virtual client meeting (I like to keep all my client meetings either first thing in the morning or last thing in the evening) and average about two a day. 


Noon: Catch-up's across teams. 


1pm: Lunch. I do intermittent fasting, so lunch time can be disturbed by none.


2pm: Internal reviews/brainstorms. 


5:30pm: Last meeting of the day. 


6:30pm: Email, WA, Slack and missed call check. Everyone knows they can expect a call back from me before 7pm. 


7:30pm: Social time/personal time/informal team drinks/catching up with friends/family time/work on the things I enjoy the most with phone on DND.


9pm: Dinner. 


10pm: Netflix/Podcast/book with phone on DND. 


Midnight: I have already fallen asleep and don't know it. 


Campaign India

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