24 hours with…Mithila Saraf

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it in Campaign India's '24 hours with', feature which runs every Tuesday. 

Name: Mithila Saraf

Job: CEO, Famous Innovations

Professional and personal mantra: Do what makes you feel fulfilled at the end of the day

8am: Wake up. (one of these days I hope to become one of those 5 am risers like tech CEOs... maybe if I spend more time on Twitter I will!)

8:30am: Gym. It is my favourite time of the day, it's my version of self-care. Not that I do much. I'm a light cardio and yoga kind of person, but these 30 minutes are absolutely sacrosanct for my sanity. 

9am: Getting ready for work while watching the news. Yes, I still watch news the old school style - on television! 

10am: Commute to office and 30 mins with my embarrassing music choices. 

10:30am: Usually a virtual client meeting (I like to keep all my client meetings either first thing in the morning or last thing in the evening) and average about two a day. 

Noon: Catch-up's across teams. 

1pm: Lunch. I do intermittent fasting, so lunch time can be disturbed by none.

2pm: Internal reviews/brainstorms. 

5:30pm: Last meeting of the day. 

6:30pm: Email, WA, Slack and missed call check. Everyone knows they can expect a call back from me before 7pm. 

7:30pm: Social time/personal time/informal team drinks/catching up with friends/family time/work on the things I enjoy the most with phone on DND.

9pm: Dinner. 

10pm: Netflix/Podcast/book with phone on DND. 

Midnight: I have already fallen asleep and don't know it.