Campaign India Team
Oct 25, 2019

Falcon.io acquires Unmetric

Falcon.io will integrate Unmetric into their Social Media Marketing platform, enabling customers to drive consistent brand experiences across social content, engagement and insights

Falcon.io acquires Unmetric
Falcon.io, its social media management division of Cision has acquired Unmetric, a service provider of insights from social benchmarking, audience engagement and content performance. 
 
Unmetric delivers public data from brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers.
 
Falcon.io will integrate Unmetric into their Social Media Marketing platform, enabling customers to drive consistent brand experiences across social content, engagement and insights. Unmetric’s team will be integrated into the Falcon organisation.
 
“Our mission is to deliver a powerful social software suite that enables the brands we serve to win in their markets. Today the Unmetric acquisition gets us closer to this vision,” said Ulrik Bo Larsen, founder of Falcon.io and president, Cision Social. “Giving brands the ability to benchmark, monitor, measure, better engage with their customers and audiences, and create and publish powerful content all in one unified platform across multiple channels will help them win.”
 
“Marketers are often data rich and insight poor. This is especially true in the content ecosystem where brands are communicating at the speed of culture. Brands, therefore, need to continually benchmark their social campaigns, content and channels, and use insights from the past to fuel campaigns for the future,” said Lux Narayan, CEO of Unmetric. “Unmetric brings this historical perspective to the Falcon.io platform to help brands and agencies create more compelling content.”
 
Source:
Campaign India

Related Articles

Just Published

Premium
Nisha Mathew Ghosh and Pooja Saxena are jurors at The One Club's global ADC Awards
Premium
8 hours ago

Nisha Mathew Ghosh and Pooja Saxena are jurors at ...

The awards celebrate excellence in craft and innovation in all forms of design and advertising

Premium
dentsu X bags the media biz of Reckitt Benckiser
Premium
9 hours ago

dentsu X bags the media biz of Reckitt Benckiser

The account was won post a multi-agency pitch

Premium
Rohan Shah to head North for The Social Street
Premium
9 hours ago

Rohan Shah to head North for The Social Street

Based out of Delhi, Rohan will work closely with CEO & founding Partner Mandeep Malhotra.

Premium
Saurabh Varma quits Publicis Groupe; Anupriya Acharya takes over as CEO, South Asia
Premium
9 hours ago

Saurabh Varma quits Publicis Groupe; Anupriya ...

In this newly created role, Acharya will be leading the entire Publicis Groupe's country agenda across India and Sri Lanka. Earlier Varma was heading Publicis communications while Acharya was in charge of Publicis media